Ouchi-juku
Leave the modern-day neon behind and stroll through the Edo period
The town of Ouchi-juku accomplishes more than just preservation; it celebrates Aizu’s history.

Introduction
“Do not sell, do not rent, do not destroy.” These are the three guiding principles of the community that has preserved the Edo traditions of Ouchi-juku. With residences and businesses adorned with thatched roofs, visitors can enjoy a litany of Edo-era pastimes while enjoying the quaint tranquility that accompanies this fabulously rustic aesthetic.

Overview
Located in Minamiaizu, Fukushima Prefecture, the post town of Ouchi-juku flourished during the Edo period as it connected Aizu-Wakamatsu and Nikko’s Imaichi. Fast forward to the present-day, however, and not much has changed. The thatched roofs are maintained by skilled craftsmen known as kayade, who practice a generations-old method of maintaining the susuki (pampas grass) that is used to cover the roof. Susuki is a material that remains cool in summer and but insulates well to keep the inhabitants toasty in winter. It is important to note, however, that it is vulnerable to fire; and thus, a large-scale water-spraying drill is held every September 1. Visitors can admire these age-old techniques from up close as they leisurely stroll down the scenic old highway.

Experiences
Designated as an Important Preservation District for a Group of Traditional Buildings in 1981, Ouchi-juku’s purpose as a rest stop for travelers during the Edo period remains the objective of today. Visitors are encouraged to stroll down the lantern-lit and telephone poll-free streets and partake in some local customs. Hands-on experiences like painting akabeko and okiagari koboshi figurines, alongside other folk crafts, are a favorite among locals and tourists alike. Then, when the stomach demands it, there is a smorgasbord of domestic delicacies to dine on, including negi soba (fresh buckwheat noodles which are eaten using a green onion), stick-roasted char fish, and other regional dishes.
Phone number
+81-241-68-3611
Contact
Ouchi-juku Tourism Association
Business hours
As most buildings serve as both shops and residences, hours vary by store. Some may close early or be closed due to weather or personal reasons, but most shops are open between around 9:00 a.m. and 4:00 p.m.