CHIBA

NIPPONIA Sawara Merchant Town Hotel

A Timeless Stay in a Historic Merchant Town

Step back in time and experience the charm of Edo and Meiji-era Japan at the Nipponia Sawara Merchant Town Hotel in Katori City, Chiba. Located in Sawara, an area designated as a Preservation District for Groups of Traditional Buildings, this one-of-a-kind accommodation invites guests to immerse themselves in the history and culture of a flourishing merchant town once known as "Edo’s Kitchen." With its blend of traditional Japanese architecture and modern comforts, the hotel provides a stylish and unforgettable stay.

History Relaxing Stay Cuisine Experience Sites

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Explore, stay, and savor history

Unlike conventional hotels, the Nipponia Sawara Merchant Town Hotel operates as a “distributed hotel”, where the entire town becomes part of the hospitality experience. Reception, guest rooms, restaurants, and other facilities are thoughtfully spread across repurposed historical buildings, encouraging visitors to explore the town’s streets, interact with locals, and feel connected to the local culture.

The hotel spans several beautifully preserved historical buildings scattered across Sawara, each one with its own unique charm and character. Each accommodation offers private, standalone units, ensuring a serene and comfortable experience immersed in the town’s cultural heritage.

Guests can stay in elegant rooms located in former merchant homes and storehouses from the Edo and Meiji periods. Rooms vary from traditional Japanese-style suites with tatami floors to luxurious modern accommodations with private gardens and terraces.

A unique fusion of French cuisine and local tradition

Food lovers will delight in the culinary offerings led by Chef Hidemi Amau, a master of French cuisine who incorporates Sawara’s unique fermented food culture into his dishes. The result is a fusion of French elegance and local tradition, creating dishes with an exquisite balance of flavors. Beyond offering stylish accommodations, the hotel is part of a larger effort to revitalize Sawara by preserving its historically significant buildings and energizing the local community. By staying at the Nipponia Sawara Merchant Town Hotel, you can become part of this meaningful project, connecting with the past while contributing to the future of the town.