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Festivals of Sawara

Experience Japan's "Little Edo" Through Centuries-Old Celebrations

Discover the enchanting festivals of Sawara, a historic canal town where traditional floats, elegant Hina dolls, and vibrant iris gardens bring centuries of Japanese culture to life throughout the year.
Culture & Arts

Step back in time to "Little Edo" and immerse yourself in festivals that have captivated visitors for generations, from spring's delicate doll displays to summer's magnificent float parades.

Sawara, a picturesque canal town in Katori City, celebrates its rich heritage through spectacular seasonal festivals that showcase the best of Japanese tradition. Often called "Little Edo" for its preserved Edo-period streetscapes, this charming destination offers visitors an authentic glimpse into Japan's cultural past.
Spring arrives in Sawara with the Hina Meguri and Hina-bune Spring Festival, where around 40 traditional merchant houses display exquisite Hina dolls passed down through generations. The festival's centerpiece is the enchanting Hina-bune procession—dolls dressed as the Emperor and Empress glide along the Ono River accompanied by classical gagaku court music, creating a scene of remarkable beauty against the historic waterways.
Then, as spring turns to summer, the Suigo Sawara Iris Festival transforms eight hectares of parkland into a stunning purple paradise. From late May through June, 1.5 million irises of 400 varieties bloom across the gardens within Suigo-Tsukuba Quasi-National Park. As you drift through the waterways by boat, you’ll also witness the traditional Yomeiri-bune bridal boat ceremony that reenacts historic water-town wedding customs. Female boat guides demonstrate their skillful pole-steering techniques while water lilies and lotus flowers complete the serene landscape.
The crown jewel of Sawara's festival calendar is the Sawara Grand Festival, held in both summer and autumn and recognized as a UNESCO Intangible Cultural Heritage. With over 300 years of history, this celebration is counted among the Kanto region's Three Great Float Festivals. Magnificent wooden floats carved from zelkova lumber tower through the streets, each topped with 4-meter-tall dolls crafted by master artisans of the Edo and Meiji periods. The renowned Sawara-bayashi festival music—one of Japan's Three Great Festival Music Traditions—fills the air as ten floats parade through the Honjuku area during July's summer festival, while fourteen floats take over the Shinjuku area each October for the autumn celebration.
Between delicate springtime traditions, summery floral displays, and powerful float processions in autumn, Sawara's festivals offer unforgettable encounters with living Japanese heritage.
Phone number
+81-478-52-6675 (Suigo Sawara Tourism Association)