With the call of "Yassah, Mossah", children, adults and geisha parade through the town in their stylish costumes. Flower carts, portable shrines, and music add to the festive atmosphere.

TIVOLI is confection maker which opened in November 2017 that produces assorted cookies and boasts the top share in the domestic market. This is their only facility for factory tours and direct retail. The theme is “sweet factory for the five senses.” From the second floor, visitors can observe the staff working and the robots moving nimbly as the sweets are produced. They also offer opportunities for guests to try making their own sweets. Small children can also participate. Guests can also enjoy learning about confection production and eat the freshly baked goodies.

Associaton established to promote Hakone Yugawara's tourism project as well as local events.

Kumano Shrine enshrines a god of hot water, and hot water runs down the purification trough. There are 'Yukake-matsuri' on the fourth Saturday of May, and regularly held festival takes place at the same weekends. At the Manyo Park located at the center of spa town, there are so many Manyo plants (plants cited in the Manyoshu). There are also Manyo-tei modelled after ancient architecture of Manyo era, a monument engraved with a waka which is the only waka about hot water, and a monument of Doppo Kunikida, whose novels are focused on Yugawara.

Yugawara Onsen is famous for being taken up in the Man'yoshu, Japanese classic book. Hot spring Ryokan, "The Ryokan Tokyo" was visited by many Meiji and Taisho cultural figures. This ryokan is a 'Cool' hot spring onsen remixed with the contemporary culture and the old Onsen culture from Nara era. Tatoos are allowed here.