The pure snow of Niigata is well known for helping to create some of the best sake in Japan. And now you can sample over 100 kinds of sake from the region from the convenience of three major train stations.

From the backwoods of Myoko to the slopes of Echigo Yuzawa, Niigata is home to dozens of ski resorts scattered throughout the prefecture. To enjoy one of the country’s coolest snowy getaways, hop on a bullet train from Tokyo (which can take 70 minutes or more) to find a winter wonderland!

Located in Tokamachi City in Niigata Prefecture, known as the "town of kimono,” Kimono no Aoyagi has been preserving and innovating traditional kimono-making techniques since 1938. This historic workshop offers a unique opportunity to witness every stage of kimono creation all under one roof.

Several exhilarating ways to reconnect with nature and shake off the months of sitting at home can be found at Minakami, one of Japan’s premiere spots for white water rafting and canyoning.

Looking for a place where you can enjoy Japan’s traditional hot spring culture? Then Takaragawa Onsen Osenkaku in Minakami Town, Gunma Prefecture, is your ideal destination. Nestled along the scenic Takaragawa River, this secluded onsen is surrounded by natural beauty. Known for its riverside open-air baths and quiet atmosphere, it offers visitors the perfect escape to relax.