The history of the Utsunomiya Futaarayama Shrine dates back 1,600 years when the shrine was dedicated to the founder of Utsunomiya，Toyoki-Irihiko-no-Mikoto. Most of the festivals held in the city are related to this historic shrine. Many people come to the shrine on special occasions such as New Year and Shichi-Go-San seasons. The illuminated gate and approach to the shrine are an incredible evening sight. The shrine is also home to some nationally important works of art.

This local specialty shop is located in the Tochigi Honcho Godo Building. The shop carries a wide selection of specialty products， traditional crafts， and local liquors from Tochigi Prefecture. The shop also provides tourist information."

Hotel Higashinihon Utsunomiya is designed with a British taste featuring a high and spacious atrium and stately and elegant space. The hotel has eight restaurants with a rich international flavor including a teppanyaki restaurant with Tochigi Wagyu as the main feature, a high-end traditional Japanese-style restaurant with a garden view, a Japanese restaurant serving food prepared with seasonal ingredients, and so on. The hotel welcomes guests with spacious rooms. Even a single room is 20m2, and there are also a wide variety of rooms ranging from twin rooms to royal suites, ensuring a relaxing stay.

Utsunomiya City in Tochigi Prefecture is the hometown of world famous jazz musicians such as Sadao Watanabe and Haruhiko Takauchi. To make Utsunomiya a Jazz Town, various musical events are taking place throughout the year. New jazz-related groups are being created owing to the efforts of jazz lovers as well as owners of clubs and music houses that have a connection to jazz music. One such group is the Utsunomiya Jazz Association, and its member clubs are hosting live jazz performances where you can feel the vibes of Jazz Town Utsunomiya. If you are a first-timer, no problem! You will be warmly welcomed by regulars and staff members in a bright atmosphere. Enjoy a wonderful night in Jazz Town Utsunomiya.

3x3 basketball, now recognized as an official Olympic sport, is showcased at its highest level in the FIBA 3x3 World Tour—an international series organized by the International Basketball Federation (FIBA) to determine the world’s best 3x3 club team. The 2025 season will span across 15 cities worldwide. The top teams from the tour will advance to the World Tour Final, where the global champion will be crowned. Featuring the previous year’s champions and top-ranked teams from around the world, this tournament represents the pinnacle of 3x3 basketball competition. Since 2016, the city of Utsunomiya has continuously hosted the FIBA 3x3 World Tour. Beginning in 2022, Utsunomiya was selected to kick off the season as the host of the Utsunomiya Opener, and will continue to do so through 2028—marking seven consecutive years as the opening venue. The 2025 Utsunomiya Opener is scheduled to take place over three days, from Friday, April 25 to Sunday, April 27. The venue for the event is the historic Utsunomiya Futaarayama Shrine, said to have over 1,600 years of history. A special 3x3 court will be set up in front of the shrine’s grand torii gate, creating a striking fusion of tradition and modern sports culture. Japanese elements such as mikoshi (portable shrines) will be featured to further enhance the atmosphere and share the unique spirit of "3x3 City Utsunomiya" with the world. In 2024, the local team UTSUNOMIYA BREX.EXE competed in the Utsunomiya Opener as the host city representative. They made history by advancing through the qualifiers to the final tournament stage for the second consecutive year—a first for any Japanese team. In the knockout stage, they faced off against UB (Serbia), the reigning champions of both the 2022 and 2023 World Tours. Although they were defeated 22–11, the team showed tremendous strength and determination in their battle against the world’s best.