This brewery produces an array of choice sake and received a gold medal at the Annual Japan Sake Awards for its Sanran-daiginjo brew. Their facility tour is popular with tourists， where the brewer explains its history in detail. Come learn about the tradition and techniques of sake production. A gift shop on the grounds sells choice brews and cosmetics made with sake. Enjoy coffee brewed with the same water used for the sake， sweets with sake lees， a sake tasting set， and more at their café."

Embrace the town of Mashiko, where culture, art, natural beauty, history, and craftsmanship have combined to create a unique form of Japanese pottery and a National Traditional Craft.

Mashiko is dotted with a number of relaxing cafés serving treats and drinks in Mashiko-ware. Many of these cafés are off the beaten path, so they often go unnoticed by those who haven’t done their research.

Since its establishment in 1986, Yoshimura Nouen has been devoting itself to producing strawberries that make everyone fall in love, enjoy, and smile. It is also producing a unique blend of soil, which is indispensable for growing tasty strawberries. In its 30 greenhouses, strawberries that fit the preference of the times are produced with innovative efforts, and visitors can enjoy picking a wide variety of strawberries there. You can taste the difference of not only rare breeds but also breeds that represent Tochigi, including Tochiotome, Skyberry, and Tochi-Aika. To make strawberry picking enjoyable to more people, the farm has created a walkway wide enough for strollers and wheelchairs. In 2023, the farm also created a café space.

Founded in 845, Kashima Jinja Shrine in Mashiko Town has long been a spiritual center of worship. The enshrined deity is Takemikazuchi-no-kami, the god of war in Japanese mythology, symbolizing victory and courage. Students, athletes, and business leaders from across Japan visit the shrine to pray for success, with the phrase "victory is certain" closely tied to its faith. The current main hall was rebuilt in 1927, and the grounds are surrounded by ancient trees that create a solemn atmosphere. Every summer, the shrine hosts a grand annual festival, which includes one of the Three Great Rare Festivals of Eastern Japan, the Mikeshaku Choudai-shiki. In this ritual, young men from the district of Mashiko Town whose turn it is for that year must join together to drink 6.5 liters of heated sake, praying for peace, health, and good fortune.