Held in early October each year, the Utamaro Festival celebrates the legacy of Kitagawa Utamaro, a renowned ukiyo-e artist of the mid-Edo period who had close ties to Tochigi City. Many of his works were created here, and the city, with its well-preserved Edo-period architecture, is often called “Little Edo.”

The festival’s highlight is the Utamaro Dōchū parade, where performers dressed in gorgeous kimono proceed slowly along Kuranomachi Ōdōri Street, recreating the elegance of the Edo era. The festivities also feature music performances, fireworks, street illuminations, and a handmade market, immersing the entire town in a joyful celebration of culture and tradition.

Notably, Kitagawa Utamaro will also be featured in the 2025 NHK Taiga drama Unbound, bringing renewed attention and respect to this ukiyo-e master. Visiting the Utamaro Festival offers a rare opportunity to experience the fusion of historical culture and modern creativity.

Strolling through the lantern-lit streets of Kuranomachi, you can enjoy the vibrant atmosphere of the parade and illuminations while discovering the timeless charm of Japanese traditional arts—an unforgettable highlight of any autumn trip.