See & Do
Ouchi-juku
The town of Ouchi-juku accomplishes more than just preservation; it celebrates Aizu’s history.
TATAMI Village
With its 280-year-old history of making tatami mats, Kuboki Tatami is helping this traditional craft win new fans at its innovative facility in Fukushima.
To-no-hetsuri Crags
Over one million years, these riveting rock formations have been shaped into a thing of beauty.
Kimono no Aoyagi
Located in Tokamachi City in Niigata Prefecture, known as the "town of kimono,” Kimono no Aoyagi has been preserving and innovating traditional kimono-making techniques since 1938. This historic works…
Nasu Animal Kingdom
Go wild at Nasu Animal Kingdom, the perfect place to make new animal friends while learning more about the rare and wonderful creatures that call this area of Tochigi home.
Daruma Land
Experience the history and artistry of daruma doll-making in Fukushima Prefecture, where this cultural heritage has been passed down for generations. Daruma are common figures in Japanese life, whet…
Nikko Yamabushi Bike Tour
Yamabushi refers to an ancient Japanese ascetic practice of mindfulness, and along this unique cycling route, visitors will gain a new understanding of Japanese spirituality. Immaculate natural surrou…
Echigo-Tsumari Art Field & Kiyotsu Gorge
A perfect blend of art, culture, and nature only two hours from Tokyo, exploring Niigata’s rich tapestry of outdoor exhibitions makes the ultimate itinerary for the adventurous art lover. (Photo: Ma Y…
Oze National Park
Explore marshland, forest, and lakeside trails and enjoy the peaceful presence of the encircling mountainscape.
Ponshukan Echigo Yuzawa
The pure snow of Niigata is well known for helping to create some of the best sake in Japan. And now you can sample over 100 kinds of sake from the region from the convenience of three major train sta…
Niigata Snow and Ski Resorts
From the backwoods of Myoko to the slopes of Echigo Yuzawa, Niigata is home to dozens of ski resorts scattered throughout the prefecture. To enjoy one of the country’s coolest snowy getaways, hop on a…
Daioji Temple and Hitsuji Coffee
A visit to Daioji Temple and Hitsuji Coffee in the beautiful prefecture of Tochigi will satiate your appetite for spiritual and culinary sustenance
Takaragawa Onsen Osenkaku
Looking for a place where you can enjoy Japan’s traditional hot spring culture? Then Takaragawa Onsen Osenkaku in Minakami Town, Gunma Prefecture, is your ideal destination. Nestled along the scenic T…
Minakami Canyon Water Activities
Several exhilarating ways to reconnect with nature and shake off the months of sitting at home can be found at Minakami, one of Japan’s premiere spots for white water rafting and canyoning.
Suwakyo Gorge
Become one with nature in this rural area filled with fun outdoor activities and spectacular scenery that offers something new at every turn. A trip to Gunma is not complete without a visit to Suwaky…
Nikko Toshogu
Enter a spiritual world filled with natural beauty, lavish detailing, and vibrant coloring.
Jigokudani Yaen-Koen
Although Jigokudani changes dramatically depending on the season, one of the most popular times to visit is winter, when there is a chance to see the monkeys that inhabit the valley soak in a hot spri…
Lake Chuzenji
Everywhere you look around Nikko’s Lake Chuzenji promises to offer unrivaled views of nature at its finest. From verdant forests to volcanic mountains, there’s plenty to see, and just as much to do, i…
Tsuchida Sake Brewery
In the modern world of perfectly controlled sake brewing, Tsuchida Sake Brewery aims to reintroduce traditional variables to create unique and complex flavors with sake brewing methods of the past.
Hakuba Happo-One
As any snow junkie in Japan might tell you, few locales on earth can compare to the powder slopes of the Land of the Rising Sun. And the Happo-One resort is up there with the very best.
Zenkoji Temple
Live the life of a Buddhist monk, from early morning meditation to sampling the delectable vegetarian cuisine, while experiencing the peaceful surroundings of Zenkoji Temple in Nagano.
Fruit Picking in Gunma
Gunma, home to some of the juiciest fruits and vibrant vegetables in Japan, is waiting for travelers to taste the bounty of the region. And we know just the spot to enjoy the seasonality of the prefec…
Furumine Shrine
Head out to Tochigi’s mountainous Furumine Shrine, where you can wish for good luck or good health under the stunning colors of fall, or any time of the year.
Chatsubomi Moss Park
Visit this Japanese nature park to see a unique moss colony. Located in Nakanojo Town in Gunma Prefecture, Chatsubomi Moss Park offers visitors a breath of fresh air in an area designated as a nation…