A blend of tradition and modern community spirit

Part of the larger Yanesen district, which includes Yanaka, Nezu, and Sendagi, Yanaka Ginza has been a hub of activity since it spontaneously formed around 1945. Over the decades, it has evolved to meet modern demands while preserving its nostalgic atmosphere. Today, about 60 stores, from family-run eateries to specialty shops selling artisanal goods, line the short but lively street. Here, you can savor freshly fried takoyaki, try a traditional wagashi sweet with matcha, or sip some locally brewed sake while chatting with shop owners. The “Yuuyake Dandan” (Sunset Stairs) at one end of the street offers breathtaking sunset views over the area, creating a magical moment to end your stroll. The heart of Yanaka Ginza lies in its community spirit. In recent years, it has evolved from a neighborhood shopping street into a location attracting visitors from a wider area and even from overseas. Today, locals, regular customers, and international tourists all contribute to sustain this historic shopping district.

With its surroundings rich with historic temples and shrines, Yanaka Ginza continues to evolve, striving to become a timeless treasure that will make visitors think “I can’t believe a place like this still exists!”