In the heart of Yanaka, one of Tokyo’s most charming and historic neighborhoods, Yanakado Café Nekoemon offers a unique experience for cat lovers and craft enthusiasts.

Gunma, home to some of the juiciest fruits and vibrant vegetables in Japan, is waiting for travelers to taste the bounty of the region. And we know just the spot to enjoy the seasonality of the prefecture directly from the source.

Although Jigokudani changes dramatically depending on the season, one of the most popular times to visit is winter, when there is a chance to see the monkeys that inhabit the valley soak in a hot spring to warm up!

Step into a slice of history and embrace the community spirit at the Katsuura Morning Market in Chiba Prefecture. With its roots stretching back over 430 years, this vibrant market offers visitors a unique chance to experience the heart of local life.

Daruma, hollow and rounded dolls generally made from paper, are one of Japan’s most enduring lucky icons. In Takasaki, visitors can try their hand at the craft in a workshop led by artisans recognized by Gunma Prefecture’s most famous daruma craftsman.

As the 1,100-meter-long Panorama Lift allows visitors to escape the summer heat of nearby Tokyo, Sun Meadows Kiyosato proves to be a popular spot for visitors to soak up the mountain sun while comfortably cooling off.

Uncover the elegance of Japanese craftsmanship and create your own masterpiece at a Kiriko Workshop in Tokyo, where tradition meets modern creativity.

Stroll like a samurai in the city of Sakura, home to well-preserved traditional homes, sword masters, and serene bamboo groves that look straight out of a Kurosawa film.

Kick it old school in Aizuwakamatsu as you learn the basics of Japanese swordplay in one of Japan’s most revered samurai cities, right in the heart of Fukushima.

Head to Japan’s former capital city of Kamakura to get your very own piece of history: a handcrafted name stamp that will let you recall your travels across Japan with every use.

Yamanashi is the most prolific wine region of Japan with over 140 years of growing experience, producing a third of all the wine made domestically. So there’s simply no better place to tour vineyards while tasting the best the country has to offer.

While you may be familiar with the word Zen, the best way to start a path to understanding this branch of Buddhism is to experience it for yourself. And this can be done right in Yokohoma, Tokyo’s neighbor city.

Participate in farming activities encircled by over 300 charming rice paddies.

Explore a hidden gem in Kawasaki City where greenery meets Japan’s cultural heritage. Ikuta Ryokuchi Park and the Japan Open-Air Folk House Museum provide a relaxing escape from the hustle and bustle of Tokyo, combining natural beauty with the country’s architectural history.

Get some fresh air and a fresh new perspective with a cycling tour through the natural wonder of Ibaraki. From the stunning and shimmering Lake Kasumigaura to the majesty of Mount Tsukuba, there’s simply no shortage of sights along the Ring Ring Road.

Experience the exhilarating beauty of Kanagawa, taking in the shimmering of Lake Ashi and Mount Fuji’s might, with a Hakone Mountain Ripper tour. After cycling or hiking with an experienced guide, you’ll truly have earned a long soak in the hot springs.

Created in partnership with the Pokémon Company’s Pokemon Local Acts to promote tourism, this is one of four exclusive Chansey parks created for Fukushima Prefecture.

With both heart-pounding and leisure outdoor activities, museums, and views of Mount Fuji, Lake Kawaguchiko is a one-of-a-kind nature destination.