This is Odawara City's largest festival to honor the Hojo clan, a set of feudal lords who reigned over the Kanto region for five generations for about 100 years during the Warring States Period, a time of fierce rivalry between the warriors, and who created a nation with the ideal of the well-being of its people. A total of 1,700 people parade in the city in a heroic procession of warriors, mainly modeled after the five successive lords of the Hojo clan, with the participation of local brass bands, the Ground Self-Defense Force, and other musical groups, as well as portable shrines and other town groups. In addition, there will be a firing performance by the Hojo Tepposhu and a performance by the Fuuma Ninjas in the streets.

The Uiro family has been making medicine and sweets for over 650 years, so they are both named "uiro" after the family. Uiro is a steamed rice flour confectionery that was invented during the Muromachi period (1336-1573) for entertaining foreign envoys and is characterized by its springy texture and subtle sweetness. It is loved by people of all ages and was selected as one of Kanagawa's top 100 specialties. Due to its wide range of medicinal effects, many anecdotes have been spread about the medicinal uiro, including the "Kabuki Uirouri.” The traditional eight-building structure is worth seeing. The museum is in an old storehouse and exhibits different craft items (admission is free and includes a guide). You can also enjoy handmade seasonal Japanese sweets in the sweets shop.

A base facility that distributes information on Odawara tourism and provides content for visitors to experience the traditional culture of the region. This facility also features various hands-on workshops, a café, museum store, bicycle rentals, and rental space. The building itself is made of Odawara cypress and Japanese cedar.Visitors can experience Odawara's traditions and culture through the “Odawara Chochin,” “Yosegi-zaiku,” “Kaisendon,” and a variety of other content that both adults and children will enjoy through same-day reception (no reservations required).

The facility is based on the motif of the Fuuma Ninja, who are said to have supported the Hojo clan during the Warring States period, and allows visitors to learn about the history of the five generations of the Hojo clan and the Fuuma Ninja through hands-on experience.

Odawara Castle Ruins Park, centered on Honmaru Square where the castle tower is situated, is designated as a National Historic Site and is one of Odawara's most popular tourist attractions. The park is well known for its cherry and plum blossoms, and the numerous events held there throughout the year.