The festival starts since 40years ago when the city marked 80th anniversary of its birth. Enthusiastic events unfurl for two days in and around the main streets of the city. "

Roadside Station Mashiko(Michi-no-Eki Mashiko)  is a roadside station offering fresh local produce and local products and crafts at the “Mashiko-no-Marche” as well as reasonably-priced lunches with freshly picked vegetables at the “Mashiko-no-Gohan” restaurant. The information centre “Concierge” provides information on tourism， special exhibitions and workshops， along with advice on moving to the town and booking rental space. Please find more information on their website.

Coco Farm and Winery offers tours of the winery， a fine selection of wines and food prepared with freshly picked local vegetables. Enjoy lunch at the restaurant with an incredible view of the vineyards. Stroll up to the hill top with a glass of wine in hand and sit back and relax under white parasols to enjoy sunshine! The stylish bottles available in the shop are perfect for souvenirs. Or why not stay overnight at one of the local Ashikaga hotels after a day of exploring?

The Yamaage Festival is one of Japan's most unique festivals，a dazzling outdoor kabuki dance performance that has been carried on is the Karasuyama area since olden times.The festival was first held about 460 years ago by the ruler of Karasuyama Castle，Lord Suketane Nasu，to pray for peace over the land and dispel the plague that had been threatening his domain. The yama or "mountain" in the festival's name refers to the backdrops used in the performances.Handmade washi paper，a apecialty of the region，is pasted onto a bamboo frame and painted to look like mountains and waterfalls.Some of these "mountains" even reach 10 meters in height.Not only the dynamic kabuki and dances performed in front of these backdrops，but also the coordination and teamwork of the young male performers that form the heart of the festival are a sight to behold.In addition，it was enrolled in the UNESCO Intangible Cultural Heritage in December，2016.

The theme is "Let's protect the world's ruins and architectural culture" This theme park exhibits UNESCO's World Cultural Heritage sites, including 48 registered properties, 22 buildings from 102 countries and regions. Elaborately reproduced on 1/25 scale. The buildings are decorated with exquisite carvings, reliefs, and glass inlays that are breathtakingly beautiful. In addition, the 20,000 plants that adorn the buildings change with the seasons, allowing you to enjoy different landscapes throughout the year. There are also signs next to the buildings in the park that indicate the “Shooting Spot”, so you can take great photos. You can also take pictures of buildings by lifting them or holding them up in a borrowed position, so that you can enjoy photography to the fullest.   New photo spot opens in Tobu World Square's America Zone! The popular America Zone in the park has been partially renovated, with new photo spots added. New photo spots recreate iconic American landscapes for an immersive experience. Now you can take a picture with the symbol of New York City, the Statue of Liberty, and Flatiron Building. You can enjoy a special photo that can only be taken at Tobu World Square by taking a photo from behind this magnificent statue with Tokyo Skytree and Tokyo Tower exhibits in the background.

Senjogahara in the Nikko National Park is one of the nation’s most renowned marshland areas. You can enjoy a variety of nature trails， 350 kinds of wild plants， and many species of wild birds. The trails offer magnificent views of the marshland with Mt. Nantai in the background， and an array of natural panoramas. The neighbouring Odashirogahara consists of unique grass and marshlands. The famous Japanese white birch tree known as “the lady of Odashirogahara” can be found here.

From Kinugawa Onsen Sanroku Station to Maruyama Summit Station, the ropeway ascends about 300 meters, offering a four-minute aerial ride with sweeping views of Kinugawa Onsen town and the surrounding valley. At the mountaintop observatory, visitors can see Keichozan Mountain, and on clear days, even Tokyo Skytree in the distance. The summit is also home to a troop of monkeys, where you can observe them up close or feed them. Near the ropeway station stands the Hotokegaura Shrine, dedicated to the guardian deity of Kinugawa Onsen. Its cherry blossoms have made it a hidden gem spot for spring hanami.

The Oku-Nikko region is home to a compact collection of various environments, including waterfalls, lakes, rivers, marshes, wetlands, forests, and high mountains. The elevation ranges from approximately 1,200 meters near Lake Chuzenji to over 2,000 meters at Mount Nantai and Mount Nikko Shirane. As a result, you can enjoy a variety of plants, animals, and wild birds throughout the seasons on numerous hiking trails. Why not join a guide and explore the diverse landscapes of Oku-Nikko?

Opened in 1873, this is Japan's oldest resort hotel and has been visited by many famous people, including Albert Einstein, Charles Lindbergh, and Helen Keller. While the exterior is Western-style, the interior incorporates Japanese furnishings and architectural styles throughout, creating a mysteriously nostalgic and gentle atmosphere. The unique guest rooms, which have been used by many famous people, create an extraordinary moment as if you have traveled back in time. The restaurant also serves lunch and dinner, and serves dishes that combine tradition and innovation. The hotel is just a 5-minute walk from the World Heritage Site, “Shrines and Temples of Nikko”, including Nikko Toshogu Shrine, making it an ideal hotel for early morning sightseeing to avoid the crowds.

Since its establishment in 1986, Yoshimura Nouen has been devoting itself to producing strawberries that make everyone fall in love, enjoy, and smile. It is also producing a unique blend of soil, which is indispensable for growing tasty strawberries. In its 30 greenhouses, strawberries that fit the preference of the times are produced with innovative efforts, and visitors can enjoy picking a wide variety of strawberries there. You can taste the difference of not only rare breeds but also breeds that represent Tochigi, including Tochiotome, Skyberry, and Tochi-Aika. To make strawberry picking enjoyable to more people, the farm has created a walkway wide enough for strollers and wheelchairs. In 2023, the farm also created a café space.

Located at the entrance to Lake Chuzenji in Nikko, Hotel Hana-an offers a serene retreat surrounded by breathtaking natural beauty. Lake Chuzenji, revered as a sacred place and beloved as a summer resort, transforms with the changing seasons. Designed with the concepts of "deep rest" and "quality time," our hotel provides a space where you can leisurely immerse yourself in the rich nature of Nikko. All rooms offer stunning seasonal views, while our cuisine features the freshest seasonal ingredients, and our hot springs boast different types of mineral-rich waters. Experience a truly relaxing stay that engages all your senses. In our rooms with private onsen, you can enjoy a relaxing soak in the comfort of your own space.   【About the Onsen】 Water color: 【Nikko Wanoshiro Onsen】 Clear 【Okunikko Yumoto Onsen】 Milky white Quality: 【Nikko Wanoshiro Onsen】 Simple alkaline spring 【Okunikko Yumoto Onsen】Sulfur spring Therapeutic effects: 【Nikko Wanoshiro Onsen】 Neuralgia, muscle pain, joint pain, health promotion, sprains, strains, chronic digestive diseases, etc. 【Okunikko Yumoto Onsen】 Low back pain, stiff shoulders, muscle pain, neuralgia, skin diseases, diabetes, gynecological diseases, hypertension, fatigue recovery, etc.

GOOD NEWS in the town of Nasu is a commercial building complex that connects farming, social services, and tourism to help create a sustainable town. The land is divided into GOOD NEWS NEIGHBORS and GOOD NEWS DAIRY. GOOD NEWS NEIGHBORS is a shopping area where shops working on environmental issues are gathered. There are nine shops in total including an outdoor gear shop for enjoying nature and a roastery café that composts waste coffee grains. GOOD NEWS DAIRY, as a communicator of the attractiveness of Nasu where dairy farming is active, sells soft ice cream from a ranch where the forest is effectively used in dairy farming, and offers products from a cheese factory working on upcycling of waste whey.

Okashitsukasa Beniya Miyake, a traditional Japanese confectionery store, is popular for its cute and beautiful sweets. Their jouyo nerikiri (a type of Japanese confectionery), made with carefully selected ingredients and crafted by skilled artisans, is incredibly popular for its elegant flavor and charming appearance.As it often sells out quickly, we recommend visiting the store early. Please try these confections that the artisans have put their heart and soul into creating.

Watarase Yusuichi (Watarase Wetlands) is one of the biggest wetland in Japan and has protected the lives and properties of urban areas from floods. It is also the treasure house for many species of animals and plants including endangered flora and fauna species and was registered to the Ramsar Convention Wetlands. Yoshi-yaki is done every year to get rid of the worms in Yoshi and to prevent the bush fires from spreading to nearby houses as well as to protect the invaluable wetland environment. The smoke， dust and ashes from Yoshi-yaki may be wide-spread due to the wind or up-current of the air and may blow onto surrounding properties. Please watch out for laundry hung outdoors and be aware when opening or closing windows."

This gardening center surrounded by a coppice has something for gardeners of all skill and experience levels to enjoy. It carries a selection of more than 2，000 items all year long including rose seedlings， perennials， annuals， herbs， clematis， and other plants， as well as gardening supplies and household goods. There is also a cafe that serves lunches and sweets made with local ingredients."

This pool complex features a 200-meter-long lazy river， two kiddy pools， a 25-meter practice pool， and four types of water slide. It is open every day from the third Saturday of July to August 31. The well-equipped complex features， a shop， a parking lot， and other facilities and sees large crowds in the summer."

The Ashikaga Museum of Art was opened in April 1994， and is a relatively new museum. t is popular as a place where you can appreciate the fine arts in Japan and develop a wide range of arts and cultural activities， as well as a place where you can enjoy the works closely of artists who was born mainly in Ryomo area. This is an urban art museum that is rare in Japan， together with a residence."

The town of Nogi is a popular tourist spot thanks to its beautiful flowers and the Nogi-machi Brick Kiln. The town hosts a summer “Sunflower Festival” in late July. Visitors can enjoy walking through 4.3 hectares of fields where two hundred thousand sunflowers are in full bloom.