In the modern world of perfectly controlled sake brewing, Tsuchida Sake Brewery aims to reintroduce traditional variables to create unique and complex flavors with sake brewing methods of the past.

History lovers will delight in this charming display of Japanese life in the 1950s. The Showa Natsukashikan is located on the second floor of COTT'N CLUB AIZU, an antique store that faces the historic Nanokamachi Street, a popular spot for walking around and shopping in downtown Aizuwakamatsu City, Fukushima Prefecture. The Aizuwakamatsu area is known for its rich samurai history, but for those looking for something a little different, the Showa Natsukashikan may be just the place!

Once a retreat for the lords of Aizu, this postcard-perfect ryokan offers the warm hospitality of Aizu culture even in the snows of winter.

Visit a museum that goes beyond traditional galleries and immerses you in the natural beauty of its surroundings. Ichihara Lakeside Museum is a destination where art, nature, and community come together in perfect harmony. ©Photo by Tadashi Endo

Step inside the beautiful and traditional Shorinkaku, a Japanese inn offering an immersive and peaceful experience.

Step into a preserved world of traditional charm in Unnojuku. Experience a retreat where classic architecture and local traditions create an unforgettable escape from modern life.

Experience traditional Japanese culture while wearing contemporary Japanese art in this centuries-old district near Narita Airport.

Experience the charm of Japan’s traditional architecture and hospitality. The National Tangible Cultural Property Ryokan Matsunoya invites guests to enjoy a historical stay paired with fresh coastal cuisine.

A visit to Daioji Temple and Hitsuji Coffee in the beautiful prefecture of Tochigi will satiate your appetite for spiritual and culinary sustenance

Step into a café that blends eco-conscious practices with a welcoming atmosphere. Ecolab Cafe in Takasaki City is a haven for those who prioritize ethical tourism and healthy living.

Admire a 17th-century shrine dedicated to Tokugawa Ieyasu and stroll through a colorful garden of peonies and dahlias

Discover the quiet beauty of bonsai in a serene setting that brings together the beauty of Japanese gardens and traditional architecture created by master Kunio Kobayashi.

A time capsule of Feudal Japan, Tsuruga Castle offers a peek into the age of the samurai.

The town of Ouchi-juku accomplishes more than just preservation; it celebrates Aizu’s history.

In the peaceful town of Yoshimi, Saitama, a renowned tatami shop invites visitors to experience the timeless craft of tatami making under the guidance of award-winning master Satoshi Miyazaki.

Trace the steps of Tokugawa clan members and countless worshippers to the peaceful and historic grounds of Mizusawa Kannon, a charming temple deep in the forests of Gunma Prefecture.

Discover a unique open-concept park in Ginza that blends art, music, dining, and innovation.

Stroll along this peaceful trail, named after the falconry once practiced in the area, and discover crystal-clear springs celebrated among Japan’s most remarkable waters.