Experience the history and artistry of daruma doll-making in Fukushima Prefecture, where this cultural heritage has been passed down for generations. Daruma are common figures in Japanese life, whether they are perched on bookshelves or used as motifs on hand towels. At Daruma Land in Shirakawa City, Fukushima Prefecture, visitors can get a fresh look at these dolls, from how they are made to how they have changed over the years. The facilities at Daruma Land were designed for education, shopping, and hands-on activities that encourage visitors to interact with and learn about daruma dolls.

Taste this classic snack in its place of origin and visit the eco-friendly factory in Sammu.

Discover the exquisite artistry of Amezaiku, Japan’s traditional candy craft. At Asakusa Ame-shin, you can witness the creation of intricate sugar sculptures and even try your own hand at crafting these edible works of art.

Nihonbashi Cruise offers several sightseeing courses along the ancient riverways of the Japanese capital.

Yamabushi refers to an ancient Japanese ascetic practice of mindfulness, and along this unique cycling route, visitors will gain a new understanding of Japanese spirituality. Immaculate natural surroundings and well-maintained cycle roads make this tour any adventurous traveler’s dream.

Rediscover the joy of living in harmony with nature. KURKKU FIELDS combines agriculture, food, art, and sustainability to offer visitors an unforgettable eco-friendly experience in Chiba.

The best travel plans all center around finding appropriate accommodation. Whether you’re looking for a traditional experience or a more modern place to crash, Tokyo has no shortage of options for every lifestyle.

Visit this Japanese nature park to see a unique moss colony. Located in Nakanojo Town in Gunma Prefecture, Chatsubomi Moss Park offers visitors a breath of fresh air in an area designated as a national natural monument.

This 200-year-old farmhouse has been lovingly restored as a luxurious ryokan for guests who want to experience an authentic retreat in the Japanese countryside near Tokyo. For a luxurious ryokan experience just outside of Tokyo, Miyamotoke offers guests countryside hospitality in a traditional Japanese farmhouse, plus something unique.

Amidst the scenic greenery of Shibukawa, Hara Museum ARC is a haven for contemporary art lovers. This unique museum integrates cutting-edge exhibitions with breathtaking natural surroundings, giving visitors a tranquil yet inspiring experience. ©Art by Kokoro, Jean-Michel Othoniel, 2009 ©Photo by Yuichi Shiraku

In Gyoda (Saitama Prefecture), a new tradition has been established: “Tanbo Art” (rice field art), a stunning seasonal display that transforms large rice fields into colorful canvases. Various shades of rice plants create elaborate artworks that showcase the region's agricultural tradition in a modern and impressive way. As one of Japan’s most innovative rural attractions, Gyoda’s rice paddy art combines farming techniques with contemporary creativity, drawing visitors from around the world.

Step back in time and experience the charm of Edo and Meiji-era Japan at the Nipponia Sawara Merchant Town Hotel in Katori City, Chiba. Located in Sawara, an area designated as a Preservation District for Groups of Traditional Buildings, this one-of-a-kind accommodation invites guests to immerse themselves in the history and culture of a flourishing merchant town once known as "Edo’s Kitchen." With its blend of traditional Japanese architecture and modern comforts, the hotel provides a stylish and unforgettable stay.

Making use of Chichibu’s historical shops and houses, NIPPONIA Chichibu Shrine Town helps preserve the town’s cultural heritage while supporting responsible tourism to the area through partnerships with local businesses. Saitama’s Chichibu is nestled in a basin dotted with dozens of historical shrines, a world of serene beauty just outside Tokyo’s doorstep. The city was also home to a thriving silk textile industry in the days when wearing kimono was more common than Western-style clothing.

Step into the world of the samurai at Aizu Samurai School Nisshinkan, the training place of Fukushima’s ancient warriors. Located in Aizuwakamatsu, a historic castle town, this faithfully reconstructed school invites visitors to experience authentic samurai training, from martial arts to traditional cultural practices.

Treat yourself to an accommodation experience in Saitama that has it all - spa, barbeque, and stunning natural scenery. O Park Ogose offers a getaway from city life and a breath of fresh air deep in the countryside of Saitama Prefecture, a location perfect for relaxing and feel rejuvenated and refreshed amongst nature.

Rent a bike and ride through three rural towns filled with charming cafés, parks and museums on the way to the Kujukuri coastline on this active sightseeing adventure.

Discover the unique flavors of Fukushima Prefecture with a visit to the Fukushima Ouse Winery in Koriyama City. Established in 2015, this winery is more than just a place to taste wine: it’s a symbol of the region’s resilience and creativity after the hardship of the Great East Japan Earthquake. With a new business model that combines the production, processing, and sales of locally grown fruits, the winery is part of the “Fukushima Winery Project,” supporting local farmers and brands.

The only wooden double-helix styled building in Japan, this mysterious temple located in Aizuwakamatsu must be experienced to be believed. Located partially up the slopes of Mt. Iimoriyama, the site of the tragic end of the 19 samurai boys of the Byakkotai during the Boshin War, Sazaedo Temple is a curious architectural anomaly that has fascinated visitors from around the world.