In Gyoda (Saitama Prefecture), a new tradition has been established: “Tanbo Art” (rice field art), a stunning seasonal display that transforms large rice fields into colorful canvases. Various shades of rice plants create elaborate artworks that showcase the region's agricultural tradition in a modern and impressive way. As one of Japan’s most innovative rural attractions, Gyoda’s rice paddy art combines farming techniques with contemporary creativity, drawing visitors from around the world.

The only wooden double-helix styled building in Japan, this mysterious temple located in Aizuwakamatsu must be experienced to be believed. Located partially up the slopes of Mt. Iimoriyama, the site of the tragic end of the 19 samurai boys of the Byakkotai during the Boshin War, Sazaedo Temple is a curious architectural anomaly that has fascinated visitors from around the world.

Discover the unique flavors of Fukushima Prefecture with a visit to the Fukushima Ouse Winery in Koriyama City. Established in 2015, this winery is more than just a place to taste wine: it’s a symbol of the region’s resilience and creativity after the hardship of the Great East Japan Earthquake. With a new business model that combines the production, processing, and sales of locally grown fruits, the winery is part of the “Fukushima Winery Project,” supporting local farmers and brands.

This picturesque location nestled in the mountains near Hanno is the only place in eastern Japan where Buddhism and Shinto beliefs are still fused together.

Hidden on the historic streets of Nagareyama in Chiba, the Nagareyama Kaleidoscope Gallery & Museum offers visitors the chance to experience the unique and immersive world of kaleidoscopic art. The museum is located in a preserved storehouse that was built in 1889 and was once owned by the Terada family, one of the six pioneering families in the area. This is the only original storehouse remaining on the street, with its black plaster finish adding a touch of historical charm to the neighborhood gallery.

Tour a brewery where the focus is on conserving the surrounding area’s natural ecology and biodiversity.

At Shougaku-ji, a 15th-century Soto Zen temple nestled in the forests of Hanno, visitors can experience an overnight retreat that delves into the calmness of zazen meditation and the gentle discipline of temple life.

Iinuma Honke offers visitors the exceptional opportunity to stay overnight for a fully immersive sake brewing experience.

Step into a piece of Japan's history while savoring its culinary treasures. Donryu Yokocho is the ultimate destination for food, drinks, and an unforgettable retro nightlife experience.

Step into a retreat where time slows down and every moment invites introspection. At ZEN & BED Bogetsu-An, guests experience traditional Zen practices that refresh both mind and body.

Discover a space dedicated to fostering creativity, cultural exchange, and meaningful connections. ARTS MAEBASHI is a museum that functions as a cultural hub; a place where art enriches lives and shapes the local community.

This stunning building preserves three eras of Japan’s history and serves the unique cuisine of this samurai castle town from days long past. Immerse yourself in Aizu-Wakamatsu’s cultural history at this nostalgic restaurant.

Discover the artistry of Japanese crafts at Chichibu Orijuku Koubou Yokoyama, where over a century of dyeing and weaving heritage comes to life. Located in the Chichibu area of Saitama Prefecture, this workshop offers visitors an immersive experience in traditional techniques with more than 100 years of history, including Chichibu Meisen, Nagatoro indigo dyeing, and plant dyeing. Suitable for both experienced artists and curious beginners, it’s an inviting space to challenge your own creativity while embracing Japan’s rich textile traditions.

Experience the fusion of architecture, art, and culinary excellence at SHIROIYA HOTEL. This creative retreat in Maebashi invites travelers to immerse themselves in a space that celebrates culture and innovation. ©Photo by Shinya Kigure

Embrace the outdoors and witness volcanic activity on this awe-inspiring tour through unique landscapes in this spectacular onsen area. Nihonmatsu City, in the north of Fukushima Prefecture, is home to an otherworldly landscape, covered in green vegetation, rocky terrain, and an impressive crater. This is the Adatara Sulfur Mine Trail, which is a fantastic destination for nature-lovers.

Experience a temple lodging that invites you to embrace quiet reflection and mindful living. TEMPLESTAY ZENSŌ offers a distinctive refuge for visitors where Zen principles and Buddhist traditions shape every detail, earning it the Special Award at the 2025 Japan Travel Awards.

Head to Kusatsu Onsen Ski Resort any time of the year to enjoy countless activities in nature, from skiing and hiking to playing with your furry friends!

Saitama Prefecture’s Oshi Castle is the ideal spot to revel in Japan’s fascinating history. Located in Gyoda City, Saitama Prefecture, Oshi Castle is a historic landmark that offers visitors a unique opportunity to step into the world of the samurai.