Iinuma Honke offers visitors the exceptional opportunity to stay overnight for a fully immersive sake brewing experience.

Just north of Tokyo, Ibaraki is a prefecture of abundant river systems, which have led to the establishment of several breweries. In addition to sake, some breweries specialize in making delicious umeshu.

Step into a retreat where time slows down and every moment invites introspection. At ZEN & BED Bogetsu-An, guests experience traditional Zen practices that refresh both mind and body.

Step into a piece of Japan's history while savoring its culinary treasures. Donryu Yokocho is the ultimate destination for food, drinks, and an unforgettable retro nightlife experience.

Discover a space dedicated to fostering creativity, cultural exchange, and meaningful connections. ARTS MAEBASHI is a museum that functions as a cultural hub; a place where art enriches lives and shapes the local community.

Discover the artistry of Japanese crafts at Chichibu Orijuku Koubou Yokoyama, where over a century of dyeing and weaving heritage comes to life. Located in the Chichibu area of Saitama Prefecture, this workshop offers visitors an immersive experience in traditional techniques with more than 100 years of history, including Chichibu Meisen, Nagatoro indigo dyeing, and plant dyeing. Suitable for both experienced artists and curious beginners, it’s an inviting space to challenge your own creativity while embracing Japan’s rich textile traditions.

This stunning building preserves three eras of Japan’s history and serves the unique cuisine of this samurai castle town from days long past. Immerse yourself in Aizu-Wakamatsu’s cultural history at this nostalgic restaurant.

Experience a temple lodging that invites you to embrace quiet reflection and mindful living. TEMPLESTAY ZENSŌ offers a distinctive refuge for visitors where Zen principles and Buddhist traditions shape every detail, earning it the Special Award at the 2025 Japan Travel Awards.

Embrace the outdoors and witness volcanic activity on this awe-inspiring tour through unique landscapes in this spectacular onsen area. Nihonmatsu City, in the north of Fukushima Prefecture, is home to an otherworldly landscape, covered in green vegetation, rocky terrain, and an impressive crater. This is the Adatara Sulfur Mine Trail, which is a fantastic destination for nature-lovers.

Experience the fusion of architecture, art, and culinary excellence at SHIROIYA HOTEL. This creative retreat in Maebashi invites travelers to immerse themselves in a space that celebrates culture and innovation. ©Photo by Shinya Kigure

Discover the quiet beauty of bonsai in a serene setting that brings together the beauty of Japanese gardens and traditional architecture created by master Kunio Kobayashi.

Saitama Prefecture’s Oshi Castle is the ideal spot to revel in Japan’s fascinating history. Located in Gyoda City, Saitama Prefecture, Oshi Castle is a historic landmark that offers visitors a unique opportunity to step into the world of the samurai.

History lovers will delight in this charming display of Japanese life in the 1950s. The Showa Natsukashikan is located on the second floor of COTT'N CLUB AIZU, an antique store that faces the historic Nanokamachi Street, a popular spot for walking around and shopping in downtown Aizuwakamatsu City, Fukushima Prefecture. The Aizuwakamatsu area is known for its rich samurai history, but for those looking for something a little different, the Showa Natsukashikan may be just the place!

Head to Kusatsu Onsen Ski Resort any time of the year to enjoy countless activities in nature, from skiing and hiking to playing with your furry friends!

Looking for original accommodations in Tokyo? In the heart of Asakusa, Stay SAKURA Tokyo Asakusa Yokozuna Hotel offers guests a one-of-a-kind opportunity to experience the world of sumo wrestling. Formerly a sumo training stable called Kokonoe-beya, this hotel retains much of its original structure and authentic details, blending traditional Japanese culture with modern comforts.

Located in Tokamachi City in Niigata Prefecture, known as the "town of kimono,” Kimono no Aoyagi has been preserving and innovating traditional kimono-making techniques since 1938. This historic workshop offers a unique opportunity to witness every stage of kimono creation all under one roof.

Buy local in Kumagaya City, where honey and vegetables are produced in accordance with SDG farming methods. ENDO FARM is located on the fertile banks of the Tone River, the borderline between Kumagaya City in Saitama Prefecture and Ota City in Gunma Prefecture, and offers guests a look at sustainable farming practices and stunning sunflower fields.©photo by@BIGforest914

In the modern world of perfectly controlled sake brewing, Tsuchida Sake Brewery aims to reintroduce traditional variables to create unique and complex flavors with sake brewing methods of the past.