Senjusan park is a beautiful sight to see come spring with its almost 300 sakura cherry trees and 1,000 rhododendron bushes. The park also has amusements for children including a ferris wheel and electric train, making this a popular spot for family outings as well as field trips for kindergartens and elementary schools. 

A traditional event that has been passed down in the Kugeta area since 1873. Chokai mikoshi for town associations and children's mikoshi go forth to fill the streets with excitement.

A festival in order to in honor Heike Family The Taira Clan (also called Heike), one of the most powerful family in Heian period, dominated the imperal captain of Heian. However, after the death of their leader, Taira no Kiyomori, their rivals the Minamoto Clan (the Genji),which culminated in the Genpei War (1180-1185 AD). The five-year-long war concluded with a decisive Taira defeat in the naval Battle of Dan-no-Ura.   It is said many Heike family and their samurais ran away from Genji's army, and hided in Yunishigawa Onsen. In order to honor those samurai who fighting for the Heike family, people live in Yunishigawa Onsen hold the "Heike Taisai" every year.   Become a princess of Heike!  A traditional Yunishigawa festival held in early June, featuring Biwa (Japanese lute) performances, dances and theatrical plays. The highlight of the festival is the “Emaki Gyoretsu Procession”, where over 200 people dressed as heroic Samurais or elegant princesses parade through the town. Visitors can also apply to join the march.

Pete-Dye Golf Club is a masterpiece 18-hole course designed on the land of Nikko by the genius Pete Dye. It is named after the golf course architect Pete Dye. The course is flat but long and tough, and is one of the best championship courses in Tochigi Prefecture. The course will make you play seriously and let you find your true skill level. The course also features an authentic and classy clubhouse.

In the temple town of Nikko's World Heritage Site, Shrines and Temples of Nikko, there are many attractive restaurants that can be enjoyed even at night. They offer a wide variety of menus, from traditional Japanese cuisine to creative dishes, and offer exquisite dishes made with fresh local ingredients. Please spend a special time with local sake and specialty products in a warm atmosphere.

Waterfalls, cliffs, a picturesque suspension bridge — Shiobara’s fresh, green scenic beauty between April and June looks completely different when full of autumn leaves during October and November. Surround yourself with its natural wonder on a beginner- and kid-friendly canoe excursion along a still river. （Please make reservations via our website)

The Suginamiki Cedar Avenue in Nikko is a 37 kilometer (22 mile) stretch of tree-lined road extending along the Aizu Nishi-Kaido Road, the Reiheishi-Kaido Road， and the Nikko-Kaido Road. Matsudaira Masatsuna, a loyal subject of Tokugawa Ieyasu, planted 50,000 cedar trees over a period of 20 years starting in 1625. The trees line the approach to Nikko Toshogu Shrine， and on the 33rd anniversary of Ieyasu's death, Masatsuna donated the trees to the shrine in his honor. Cedar trees were chosen due to the ancient belief that the gods descend from the heavens down to Earth through cedar trees. Today， about 12，000 trees remain, and they are now protected. This truly magnificent tree-lined avenue was traversed by feudal lords in the Edo period roughly 400 years ago. Feel the history of the area as you retrace their footsteps.

March 3 is celebrated in Japan as Girls’ Day, when hina dolls dressed in luxurious kimono are displayed throughout the country. From early February until Girls’ Day, Moka City hosts the month-long “Moka Romantic Hina Doll Display.” At the Okabe Memorial Hall “Kinreisō,” a Tochigi Prefecture-designated cultural property, visitors can admire a spectacular 26-tier hina doll display—about 6 meters high—featuring imperial dolls and more. The exhibition also includes over 30 hanging hina decorations, a rare sight not to be missed. This season is also perfect for enjoying strawberry picking in the Moka area. Don’t forget to try Tochigi’s new strawberry variety, Tochiaika!  

Torafugu are cultivated using onsen water that wells up in the town of Nakagawa. It is known that pufferfish raised in hot spring water have approximately 30% extra umami (fifth basic food taste) ingredients. The taste of these puffer fish is even richer than those produced in the sea. This means there is no doubt that you can savor a taste overflowing with luxury! You can try onsen torafugu in the onsen facilities and restaurants in the town. Please appreciate the taste of torafugu when you visit Nakagawa!

Mashiko Gion Festival began in 1705, when an epidemic of infectious diseases killed many people and pests infested crops, people pray to Tenno for illnesses and harvest. Five towns take turns organizing the festival. The organizer sets up a mikoya and carries the mikoshi out of the shrine for the first day and last day of the festival. On the second day of the festival, a traditional event call “Sake Topping Festival(Omiki Cho-dai Shiki)” is held on organizer’s town. Male worshippers in formal kimonos drink hot sake under the scorching heat to pray for a good harvest and health. After the organizer side finished their drinks, 10 men from next organize town also need to challenge it. This festival is one of the “Top 3 Strange Festivals of Kanto Area”. Also, on the first night of the festival, people will set off Tezutsu-hanabi with majestic yells is breathtaking.

This recently-opened facility boasts everything Yunishigawa has to offer — an open-air bath fed with free-flowing spring water, unforgettable food, and great souvenir shops. Enjoy an extensive menu including Yunishigawa specialties such as handmade soba and other local dishes.

* Nikko Soba Festival has been cancelled in 2020. At the Nikko Soba Festival， you can enjoy soba noodles made not only in Nikko—famous for its buckwheat production—but also in other parts of Japan. Be sure to visit the street stands selling utensils for making and eating soba alongside other specialty products from Nikko. Don’t miss the various traditional performances that accompany the noodles."

Nikko is home to 3 of the 5 ice houses or "Himuro" that currently exist in all of Japan. ("Hi" means "ice"，"muro" means "room".) The other ice houses are found in Chichibu and Karuizawa. Nikko’s natural water is frozen for 2 weeks and preserved in an ice room year round. The shaved ice is soft and won’t give you a headache even if you eat it quickly! Each shop in Nikko has its own shaved ice specialty. Try ujikintoki with maccha (powdered green tea)，syrup and bean jam on top. Maybe strawberry or melon syrup is more your style? Why not try them all!

Loved by many women for its skin-beautifying and health-promoting effects, this hot spring inn even produces its own “Shutsuyoku Bijin” facial lotion made from fresh spring water. To celebrate its 30th anniversary, Okunasu Taishomura Satinoyu Onsen restored its unique “Tsuna-no-Yu” bath in August 2014. This distinctive bathing style involves holding onto a rope tied to the beams of the bathhouse while standing in waist-deep water in a bath over one meter deep. Popular in the mid-1960s, it was believed to improve peripheral nerve function and promote blood circulation, attracting many visitors seeking relief from joint and nerve pain. The bath, paved with river stones, measures 4.3 meters long, 2.6 meters wide, and 1.25–1.4 meters deep. Hot spring water wells up from below, stimulating the soles of the feet and letting bathers fully enjoy the benefits of the high-quality spring water. Day-trip visitors can also try the Tsuna-no-Yu. It is available to men on Mondays, Wednesdays, and Fridays, and to women on Tuesdays, Thursdays, Saturdays, and Sundays.

The baths are fed by a free-flowing alkaline simple hot-spring which is known to be easy on the skin， so those with delicate skin can use the baths without concern. Family baths are available by reservations and with the number of visitors the baths get， overnight lodging is also available with facilities to prepare your own meals."

The bars in Utsunomiya are run by highly skilled bartenders who have won prizes at cocktail competitions in Japan and overseas. Enjoy a special cocktail available for a limited time using the strawberries of Tochigi Prefecture which has had the largest output volume of this fruit in Japan for over half a century. Savor the colors， flavors and aromas in Utsunomiya at night. Please enjoy Utsunomiya - city of cocktails.☆

Why not enjoy cycling through the historic town of Mashiko and its natural surroundings? The local railway journey to Mashiko passes through picturesque countryside. On arrival the town of Mashiko offers bike rental to tourists at several bike stations including Yoshimura Farm， Michi-no-Eki Mashiko and the Mashikoyaki Pottery Sales Centre. Mashiko station is also available for returns only. Hire a bike and explore the streets of the old town lined with cafes and art galleries. All the rental bikes are Pedelecs (electrically assisted pedal cycles) and perfect for cycling around this hilly town. Enjoy exploring the town’s narrow streets and find your hidden gems!

This 1000-meter-high and 28 kilometer-long scenic route connects Kinugawa Onsen with Shiohara Onsen. It has many scenic spot with natural beauty to enjoy such as Taikooroshino Falls and Shirataki Falls. The views from the Fujimidai observatory are also excellent. The fall foliage is especially beautiful around mid-October to early November each year. The Kinugawa Onsen and Kawaji Onsen hot springs districts are also located nearby. A toll is required to access the road."