Trace the steps of Tokugawa clan members and countless worshippers to the peaceful and historic grounds of Mizusawa Kannon, a charming temple deep in the forests of Gunma Prefecture.

Founded over 230 years ago in Saitama, Kinbue Syoyu preserves Japan’s wooden-barrel brewing tradition with craftsmanship and care, inviting visitors to taste, learn about, and carry forward the timeless flavor of authentic soy sauce.

Discover a unique open-concept park in Ginza that blends art, music, dining, and innovation.

Tucked away in Kawagoe’s historic district, the Chabudai Guesthouse invites travelers to pause, connect, and experience the town’s nostalgic charm at a slower pace. With its century-old architecture, cozy café, and warm community spirit, it’s a traveler’s haven where time moves in the rhythms of old Japan.

Experience centuries of Japanese history and culture at Boso no Mura, an interactive open-air museum where traditional crafts, historic buildings, and hands-on activities bring the Edo period to life.

An immersive monument to Japan’s illustrated history, the Aizu Bukeyashiki transports guests back to the Tokugawa shogunate.

Stroll along this peaceful trail, named after the falconry once practiced in the area, and discover crystal-clear springs celebrated among Japan’s most remarkable waters.

Over one million years, these riveting rock formations have been shaped into a thing of beauty.

A cozy guesthouse within Ishikawa Brewery in Fussa offers lodging, dining, and hands-on experiences centered on Japanese sake and beer.

Nihonbashi is a Tokyo district where Edo-period commerce and the Five Highways’ origin meet modern finance, redevelopment, and culture, connecting past infrastructure with urban life.

Seated on tatami and unwinding under kotatsu, lose yourself in the majesty of Japan’s luscious landscapes.

Enjoy spending the night in a traditional Japanese room, once a vibrant home to countless geisha, in historic Gunma Prefecture

Experience the artistry of Boshu Uchiwa, one of Japan's three great fan-making traditions, at a family-run workshop in Chiba Prefecture.

Enjoy a serene getaway at Shinra Yoro Valley, a luxury hot spring resort nestled in the Yoro Valley of Chiba Prefecture, where guests can immerse themselves in seasonal landscapes and rejuvenating black hot springs.

Experience the perfect blend of history and nature at Shiroyama Park, where Tateyama Castle stands, built on the ruins of the former castle site, over beautiful seasonal gardens and harbor views in southern Chiba Prefecture.

With a history spanning more than 800 years, this great summer festival is a testament to Japan’s reverence for the most beautiful traditions.

Learn the art of making taiyaki, Japan’s iconic fish-shaped cake, in a fun hands-on experience that connects culture, taste, and tradition.

Step back in time to experience an authentic Japanese school sports day in Chiba Prefecture, complete with vintage uniforms, traditional games, and the infectious spirit of community competition.