Visit the historic temple where Japan's beloved Daruma was born and paint your own good-luck charm as a meaningful souvenir.

Enjoy traditional Japanese country living at MUJI BASE KAMOGAWA, a beautifully restored farmhouse where terraced rice fields meet modern minimalist comfort in Chiba.

Step into a about 120-year-old sake brewery transformed into a vibrant cultural hub where you can taste premium Saitama sake, shop for regional specialties, and dine on local cuisine—all within three historic kura storehouses designated as National Tangible Cultural Properties.

The Tanigawadake Ropeway ferries you to the top of the mountain, as seasonal colors bloom far down below, at Tanigawadake Joch by Hoshino Resorts.

Suwa Taisha, the head shrine overseeing more than 10,000 Suwa shrines across Japan, stands at the foot of Mt. Moriya, where ancient nature worship still lives on.

Katsunuma Budou no Oka stands on the site of Katsunuma-juku, once a thriving post town along the Koshu Kaido. Surrounded by vineyards, it conveys the history and terroir of Japanese wine to this day.

Step into the world of the samurai through Aizu Kengido, an immersive swordsmanship experience open to all, offering a path to refine body, mind, and spirit through disciplined movement.

In the heart of Joetsu, a spacious castle park where the memory of history lingers and the changing seasons invite quiet reflection.

Laview (001 series), operated by Seibu Railway, debuted in 2019. Supervised by architect Kazuyo Sejima, the train redefines rail travel through a concept embedded in its very name.

Kofu Castle is a historic site where powerful stone walls and restored structures tell its past. Known as Maizuru Castle, its white walls evoke a crane in flight, blending beauty and warfare.

Shinagawa Shrine traces its origins to Tokugawa Ieyasu’s prayers for victory, preserving early Edo offerings. Facing 21st-century Tokyo, it is a rare place where history and the present intersect.

The historic former residence of a prince transformed into an art museum.

Savor authentic country cooking at Bikuya, a family-run restaurant in Gunma Prefecture specializing in fresh river fish, wild mountain vegetables, and handmade soba.

Guarding a vital gateway to the Tohoku region, Komine Castle and its museum offer an engaging blend of history, scenery, and immersive experiences.

Located in Fujikawaguchiko at the foot of Mt. Fuji, this restored 150-year-old Oshi residence welcomes visitors as a serene cultural retreat.

Discover the subtle art of sake and whiskey brewing on a distillery tour in the heart of Fukushima Prefecture. In Koriyama City in central Fukushima Prefecture is a distillery that produces prized sake and whiskey using traditional brewing methods that offers a fascinating insight into the world of Japanese sake and whiskey brewing culture.

Founded in 1902, Kitazawa Bookstore has long been part of Jimbocho’s literary culture and has specialized in foreign-language books since 1955.

Create your own wooden chopsticks while learning about material, craftsmanship, and the quiet pleasure of shaping everyday tools.