Suwa Taisha, the head shrine overseeing more than 10,000 Suwa shrines across Japan, stands at the foot of Mt. Moriya, where ancient nature worship still lives on.

In the heart of Joetsu, a spacious castle park where the memory of history lingers and the changing seasons invite quiet reflection.

A new hotel concept that blends community, creativity, and comfort in the heart of Nihonbashi Kabutocho.

Located in the historical onsen town of Dake and situated at the foot of Mount Adatara, Oyado Hanakanzashi preserves the traditions of centuries past.

Experience the artistry of Boshu Uchiwa, one of Japan's three great fan-making traditions, at a family-run workshop in Chiba Prefecture.

By using the jet of a water scooter, you can experience the water sport in which you “fly by water pressure”, that is, “Aquaboard”. You can enjoy aquaboarding at a location with a splendid view, in which Mount Fuji can be seen behind Sagami Bay and Enoshima.

Enjoy a serene getaway at Shinra Yoro Valley, a luxury hot spring resort nestled in the Yoro Valley of Chiba Prefecture, where guests can immerse themselves in seasonal landscapes and rejuvenating black hot springs.

Built at the gateway to the Oshu Kaido, the Former Shinohara Family Residence preserves the scale and dignity of a prosperous merchant house.

Set in a tranquil area distinct from central Karuizawa, this former post town preserves the history of the Nakasendō and Hokkoku Kaidō junction in a calm, understated atmosphere.

Experience the charm of rural Japan aboard the Satoyama Torocco, an open-air sightseeing train that glides through peaceful countryside and historic stations along the Kominato Railway.

The Yoshida Family Residence invites visitors to step inside one of Japan’s oldest surviving private homes. Built in 1721 and set in a quiet rural landscape, the residence offers an immersive look at Edo-period domestic life through architecture, hearth-centered living, and hands-on cultural experiences.

Just over an hour from central Tokyo, Ogawa Town offers a peaceful escape into Japan’s living traditions of washi papermaking, sake brewing, and rural hospitality. Blending craftsmanship and nature, this “Little Kyoto of Musashi” invites visitors to slow down and rediscover beauty in simplicity. Main Text: For travelers seeking authenticity, tranquility, and timeless craftsmanship, Ogawa Town offers a journey where every road, river, and handmade sheet of paper tells a story still unfolding.

With a history spanning more than 800 years, this great summer festival is a testament to Japan’s reverence for the most beautiful traditions.

Founded in 1902, Kitazawa Bookstore has long been part of Jimbocho’s literary culture and has specialized in foreign-language books since 1955.

The historic former residence of a prince transformed into an art museum.

Experience the perfect blend of history and nature at Shiroyama Park, where Tateyama Castle stands, built on the ruins of the former castle site, over beautiful seasonal gardens and harbor views in southern Chiba Prefecture.

Reimagined as a space for reconnection rather than observation, Gunma Flower Park + invites visitors of all ages to engage with flowers through play, learning, and everyday experiences rooted in Gunma’s landscape.

Shinagawa Shrine traces its origins to Tokugawa Ieyasu’s prayers for victory, preserving early Edo offerings. Facing 21st-century Tokyo, it is a rare place where history and the present intersect.