In the peaceful town of Yoshimi, Saitama, a renowned tatami shop invites visitors to experience the timeless craft of tatami making under the guidance of award-winning master Satoshi Miyazaki.

Discover the enchanting festivals of Sawara, a historic canal town where traditional floats, elegant Hina dolls, and vibrant iris gardens bring centuries of Japanese culture to life throughout the year.

A shop that sells various Pokemon goods, including plushies and games. The Yokohama interior mixes both the sea and Pokemon.©Pokémon.©Nintendo/Creatures Inc./GAME FREAK Inc. and Pokémon are registered trademarks of Nintendo, Creatures, and Game Freak.

Enjoy spending the night in a traditional Japanese room, once a vibrant home to countless geisha, in historic Gunma Prefecture

Founded over 230 years ago in Saitama, Kinbue Syoyu preserves Japan’s wooden-barrel brewing tradition with craftsmanship and care, inviting visitors to taste, learn about, and carry forward the timeless flavor of authentic soy sauce.

Discover the beauty and wisdom of the natural world at BOTANICA MUSEUM, a plant-focused haven in Chiba where visitors are invited to experience nature through sight, sound, scent, touch, and taste.

Laview (001 series), operated by Seibu Railway, debuted in 2019. Supervised by architect Kazuyo Sejima, the train redefines rail travel through a concept embedded in its very name.

Visit the historic temple where Japan's beloved Daruma was born and paint your own good-luck charm as a meaningful souvenir.

Stroll along this peaceful trail, named after the falconry once practiced in the area, and discover crystal-clear springs celebrated among Japan’s most remarkable waters.

Explore the remnants of Japan's largest castle fortress, where towering stone walls and historic gates reveal the grandeur of the Tokugawa shogunate's political center.

Katsunuma Budou no Oka stands on the site of Katsunuma-juku, once a thriving post town along the Koshu Kaido. Surrounded by vineyards, it conveys the history and terroir of Japanese wine to this day.

An immersive monument to Japan’s illustrated history, the Aizu Bukeyashiki transports guests back to the Tokugawa shogunate.

In the summer, you can enjoy playing in the jumbo pool, which consists of 7 pools including the "Wave Pool" and "Water Slider". On the lawn plaza, which is filled with a tropical atmosphere, you can relax and play under the blue skies. The traffic park has transportation-themed facilities, such as the popular sky cycle and bicycle practice courses.

Over one million years, these riveting rock formations have been shaped into a thing of beauty.

Tucked away in Kawagoe’s historic district, the Chabudai Guesthouse invites travelers to pause, connect, and experience the town’s nostalgic charm at a slower pace. With its century-old architecture, cozy café, and warm community spirit, it’s a traveler’s haven where time moves in the rhythms of old Japan.

This shrine is located in Minamikanemaru， Otawara City， Tochigi Prefecture. It is said to have been built more some 1600 years ago during the time of Emperor Nintoku. The shrine was rebuilt by Nasu no Yoichi， a samurai famous for his legendary feat of archery at the Battle of Yashima at the end if the Heian period. For this reason， it has strong ties to the Nasu Clan. To this day， horseback archery is still practiced at the shrine's annual grand festival. The main shrine and the shrine's two-story gate， which were rebuilt in 1577， have been designated as national Important Cultural Properties."