Enjoy the ultimate in Japanese hospitality at Kimuraya, an exclusive single-room inn designed by renowned architect Kengo Kuma, where guests can immerse themselves in the healing waters of Kusatsu Onsen's legendary Shirahata Spring.

Once a lively Oshu Kaido post town, Shirasawa-juku still invites visitors to walk its streets and discover traces of travelers from centuries past.

Taste Japan's finest eel at Tomurakawauoten, an approximately 130-year-old specialty shop in Katori City, Chiba Prefecture.

Deep in the mountains along the Hokkoku Kaidō, a reconstructed checkpoint museum where Edo-period travel and authority come vividly to life.

Planted under Tokugawa Ieyasu’s road reforms, these pines marked distance and time. Once a guide for travelers, they still quietly recall the Tokaido in Oiso.

Combining time-honored tradition with modern innovations, Daishichi produces world-renowned sake.

The 50,000 m2 site is equipped with lure and fly fishing facilities and a bait fishing pond where mountain stream fish are released. The newly built barbecue facility (Berry Garden) and an area to play with your dog (dog park) have also been added to the park, making it an even more enjoyable facility. There is also a cafe restaurant that can be enjoyed by all, and is fully equipped for night games.

Along the Nakasendō on the road to Edo, an exclusive rest facility for high-ranking travelers where feudal lords and court nobles once paused, its atmosphere of dignity quietly preserved today.

Once part of the embankment system that protected Edo, Gongendo Embankment now enchants visitors year-round with sweeping seasonal blooms.

With more than 4,000 kura (traditional storehouses) still standing, Kitakata City is a living testament to Edo-period tradition.

Opened in April 2025, Mizunuma no Yu offers more than just a bathing experience; it offers fabulous views of Mount Kojin.

Experience the rich traditions of handmade Japanese paper and organic cuisine at Roadside Station Ogawamachi, a newly reopened cultural hub in Saitama Prefecture that celebrates over 1,300 years of papermaking heritage.

Perched near Odawara Castle, Seikantei—once the villa of Marquis Nagashige Kuroda—now offers a refined setting where architecture, landscape, and dining meet.

The “BANDAI NAMCO Cross Store” is a “touchpoint” where you can see, touch, and experience the characters, products, events, food, drink, and many other things developed by the BANDAI NAMCO Group company. “Crossing through” the facilities will provide a new entertainment experience. In addition to the “Official Shop Area,” where many products are sold, and the “Event Area” with exhibits and attractions, the “Amusement Area” and “Gashapon Area” are also being developed, creating a “cross” of various contents and customers.

Immerse yourself like a true Chichibu resident as you traverse the steps of this traditional town.

Step into a harmonious blend of history and modern café culture at Hikawa Satei, a beautifully renovated rest spot within the grounds of Musashi Ichinomiya Hikawa Shrine. Unwind in a serene escape North of Tokyo, in a place offering visitors creative drinks and a well-deserved pause during their shrine visit.