Yamabushi refers to an ancient Japanese ascetic practice of mindfulness, and along this unique cycling route, visitors will gain a new understanding of Japanese spirituality. Immaculate natural surroundings and well-maintained cycle roads make this tour any adventurous traveler’s dream.

Experience the history and artistry of daruma doll-making in Fukushima Prefecture, where this cultural heritage has been passed down for generations. Daruma are common figures in Japanese life, whether they are perched on bookshelves or used as motifs on hand towels. At Daruma Land in Shirakawa City, Fukushima Prefecture, visitors can get a fresh look at these dolls, from how they are made to how they have changed over the years. The facilities at Daruma Land were designed for education, shopping, and hands-on activities that encourage visitors to interact with and learn about daruma dolls.

Explore Chichibu’s beautiful nature, ancient historical sites, and spiritual power spots along a route taken by travelers for centuries. Whether you are seeking a spiritual renewal or a quiet trek through the beauty of rural Saitama, close to Tokyo, the Chichibu Fudasho might be just what you’re looking for. The Chichibu Fudasho is a 100 kilometer long pilgrimage route connecting 34 of the area’s Kannon Buddhist temples, with a history dating back almost 800 years. The popularity of the route peaked in the Edo Period, when many of the city’s common folk traveled here to gain wisdom and clarity by participating in the pilgrimage.

Taste this classic snack in its place of origin and visit the eco-friendly factory in Sammu.

Become one with nature in this rural area filled with fun outdoor activities and spectacular scenery that offers something new at every turn. A trip to Gunma is not complete without a visit to Suwakyo Gorge, a beautiful valley famous for its stunning surroundings and the immaculate waters of the Tone River. Easily accessible from metropolitan Tokyo, the gorge is a natural wonder that offers relaxation, excitement, and a breath of fresh air.

Discover the exquisite artistry of Amezaiku, Japan’s traditional candy craft. At Asakusa Ame-shin, you can witness the creation of intricate sugar sculptures and even try your own hand at crafting these edible works of art.

Nihonbashi Cruise offers several sightseeing courses along the ancient riverways of the Japanese capital.

The best travel plans all center around finding appropriate accommodation. Whether you’re looking for a traditional experience or a more modern place to crash, Tokyo has no shortage of options for every lifestyle.

Rediscover the joy of living in harmony with nature. KURKKU FIELDS combines agriculture, food, art, and sustainability to offer visitors an unforgettable eco-friendly experience in Chiba.

This 200-year-old farmhouse has been lovingly restored as a luxurious ryokan for guests who want to experience an authentic retreat in the Japanese countryside near Tokyo. For a luxurious ryokan experience just outside of Tokyo, Miyamotoke offers guests countryside hospitality in a traditional Japanese farmhouse, plus something unique.

In Gyoda (Saitama Prefecture), a new tradition has been established: “Tanbo Art” (rice field art), a stunning seasonal display that transforms large rice fields into colorful canvases. Various shades of rice plants create elaborate artworks that showcase the region's agricultural tradition in a modern and impressive way. As one of Japan’s most innovative rural attractions, Gyoda’s rice paddy art combines farming techniques with contemporary creativity, drawing visitors from around the world.

Discover the innovative way this store is giving new life to undiscovered clothing and accessories. Located just across from Tokyo Bay, at Kisarazu Concept Store shoppers can discover a treasure trove of discontinued fashions and unique designs.

Step back in time and experience the charm of Edo and Meiji-era Japan at the Nipponia Sawara Merchant Town Hotel in Katori City, Chiba. Located in Sawara, an area designated as a Preservation District for Groups of Traditional Buildings, this one-of-a-kind accommodation invites guests to immerse themselves in the history and culture of a flourishing merchant town once known as "Edo’s Kitchen." With its blend of traditional Japanese architecture and modern comforts, the hotel provides a stylish and unforgettable stay.

Visit this Japanese nature park to see a unique moss colony. Located in Nakanojo Town in Gunma Prefecture, Chatsubomi Moss Park offers visitors a breath of fresh air in an area designated as a national natural monument.

TOGEDAMA craft gin is locally made with love by a family business that has been based in the Saitama forest since the Meiji period.

Amidst the scenic greenery of Shibukawa, Hara Museum ARC is a haven for contemporary art lovers. This unique museum integrates cutting-edge exhibitions with breathtaking natural surroundings, giving visitors a tranquil yet inspiring experience. ©Art by Kokoro, Jean-Michel Othoniel, 2009 ©Photo by Yuichi Shiraku

imperfect Omotesando is a fresh brand founded in 2019 that blends style, sustainability, and social responsibility. It specializes in eco-friendly products crafted from responsibly sourced ingredients and offers an innovative shopping experience for eco-conscious consumers. ©photo by imperfect

Making use of Chichibu’s historical shops and houses, NIPPONIA Chichibu Shrine Town helps preserve the town’s cultural heritage while supporting responsible tourism to the area through partnerships with local businesses. Saitama’s Chichibu is nestled in a basin dotted with dozens of historical shrines, a world of serene beauty just outside Tokyo’s doorstep. The city was also home to a thriving silk textile industry in the days when wearing kimono was more common than Western-style clothing.