Hidaka City’s Kinchakuda Manjushage Park is home to some 5 million bright red spider lilies that burst into bloom every autumn.

Visit this former residence, a significant piece of cultural and architectural heritage in Takasaki City. Have a seat and enjoy this wonderfully atmospheric former residence in the heart of Takasaki City, which connects Tokyo and the mountainous terrain of Gunma and beyond.

Experience the history and artistry of daruma doll-making in Fukushima Prefecture, where this cultural heritage has been passed down for generations. Daruma are common figures in Japanese life, whether they are perched on bookshelves or used as motifs on hand towels. At Daruma Land in Shirakawa City, Fukushima Prefecture, visitors can get a fresh look at these dolls, from how they are made to how they have changed over the years. The facilities at Daruma Land were designed for education, shopping, and hands-on activities that encourage visitors to interact with and learn about daruma dolls.

Step into the world of the samurai at Aizu Samurai School Nisshinkan, the training place of Fukushima’s ancient warriors. Located in Aizuwakamatsu, a historic castle town, this faithfully reconstructed school invites visitors to experience authentic samurai training, from martial arts to traditional cultural practices.

Unwind and take a step back from daily life to enjoy a peaceful retreat in the lush forests of Chiba Prefecture. Check in to Resol no Mori to experience luxurious spa treatments and glamping in a peaceful natural setting, as well as a multitude of exciting outdoor activities.

Discover the exquisite artistry of Amezaiku, Japan’s traditional candy craft. At Asakusa Ame-shin, you can witness the creation of intricate sugar sculptures and even try your own hand at crafting these edible works of art.

Visit this Japanese nature park to see a unique moss colony. Located in Nakanojo Town in Gunma Prefecture, Chatsubomi Moss Park offers visitors a breath of fresh air in an area designated as a national natural monument.

Nihonbashi Cruise offers several sightseeing courses along the ancient riverways of the Japanese capital.

Explore Chichibu’s beautiful nature, ancient historical sites, and spiritual power spots along a route taken by travelers for centuries. Whether you are seeking a spiritual renewal or a quiet trek through the beauty of rural Saitama, close to Tokyo, the Chichibu Fudasho might be just what you’re looking for. The Chichibu Fudasho is a 100 kilometer long pilgrimage route connecting 34 of the area’s Kannon Buddhist temples, with a history dating back almost 800 years. The popularity of the route peaked in the Edo Period, when many of the city’s common folk traveled here to gain wisdom and clarity by participating in the pilgrimage.

Become one with nature in this rural area filled with fun outdoor activities and spectacular scenery that offers something new at every turn. A trip to Gunma is not complete without a visit to Suwakyo Gorge, a beautiful valley famous for its stunning surroundings and the immaculate waters of the Tone River. Easily accessible from metropolitan Tokyo, the gorge is a natural wonder that offers relaxation, excitement, and a breath of fresh air.

As any snow junkie in Japan might tell you, few locales on earth can compare to the powder slopes of the Land of the Rising Sun. And the Happo-One resort is up there with the very best.

You’re invited to escape the crowds of the major cities and journey to Ibaraki Prefecture, where you can take a carefree walk of one of Japan’s most famous gardens, before learning about the culture and etiquette of Japan.

Taste this classic snack in its place of origin and visit the eco-friendly factory in Sammu.

Discover the innovative way this store is giving new life to undiscovered clothing and accessories. Located just across from Tokyo Bay, at Kisarazu Concept Store shoppers can discover a treasure trove of discontinued fashions and unique designs.

Making use of Chichibu’s historical shops and houses, NIPPONIA Chichibu Shrine Town helps preserve the town’s cultural heritage while supporting responsible tourism to the area through partnerships with local businesses. Saitama’s Chichibu is nestled in a basin dotted with dozens of historical shrines, a world of serene beauty just outside Tokyo’s doorstep. The city was also home to a thriving silk textile industry in the days when wearing kimono was more common than Western-style clothing.

Step back in time and experience the charm of Edo and Meiji-era Japan at the Nipponia Sawara Merchant Town Hotel in Katori City, Chiba. Located in Sawara, an area designated as a Preservation District for Groups of Traditional Buildings, this one-of-a-kind accommodation invites guests to immerse themselves in the history and culture of a flourishing merchant town once known as "Edo’s Kitchen." With its blend of traditional Japanese architecture and modern comforts, the hotel provides a stylish and unforgettable stay.

This 200-year-old farmhouse has been lovingly restored as a luxurious ryokan for guests who want to experience an authentic retreat in the Japanese countryside near Tokyo. For a luxurious ryokan experience just outside of Tokyo, Miyamotoke offers guests countryside hospitality in a traditional Japanese farmhouse, plus something unique.

Rent a bike and ride through three rural towns filled with charming cafés, parks and museums on the way to the Kujukuri coastline on this active sightseeing adventure.