The silk textile known as “Ashikaga Meisen” was popular for contemporary colours and innovative patterns in the early 1900s. Dress up in an “Ashikaga Meisen” Kimono at the Ashikaga Machinaka Yugakukan and take a stroll through the stone-paved streets of the historic town. You can even enjoy coordinating Kimonos with modern accessories such as boots and hats in the local style. Come and have a unique and memorable experience!

Dress up in Samurai armour at the Ashikaga Machinaka Yugakukan and enjoy strolling around the neighbouring historic area that is home to the National Historic Site of Ashikaga School and the National Treasure， Banna-ji Temple. Stride along the atmospheric stone-paved streets dressed as a brave Samurai!

Come and take a look at the manufacturing process of familiar sweets such as “Chocoball” and “Angel Pie”. The factory tour is popular so reservations are essential!

In 1985， Shojinzawa Spring Water was selected as one of “the 100 most exquisite and well-conserved water sources in Japan” by the Ministry of Environment. The spring is located on a hillside of Mount Takahara， surrounded by hundred-year-old primeval forests. The crystal clear water springs out at more than 10 locations and is around 11 degrees in temperature throughout the year， never freezing or running dry even in winter.

Nikko is home to 3 of the 5 ice houses or "Himuro" that currently exist in all of Japan. ("Hi" means "ice"，"muro" means "room".) The other ice houses are found in Chichibu and Karuizawa. Nikko’s natural water is frozen for 2 weeks and preserved in an ice room year round. The shaved ice is soft and won’t give you a headache even if you eat it quickly! Each shop in Nikko has its own shaved ice specialty. Try ujikintoki with maccha (powdered green tea)，syrup and bean jam on top. Maybe strawberry or melon syrup is more your style? Why not try them all!