Experience the rich traditions of handmade Japanese paper and organic cuisine at Roadside Station Ogawamachi, a newly reopened cultural hub in Saitama Prefecture that celebrates over 1,300 years of papermaking heritage.

Nagatoro Choseikan Ryokan offers travelers a stay deeply connected to the rhythms of the Arakawa River and its surrounding gorge.

Machidaya Ryokan offers travelers an authentic stay inside a living remnant of Japan’s Meiji period (1868-1912), where tradition and modernization once unfolded side by side. With its preserved architecture and rich history, the inn offers an experience that extends far beyond overnight lodging.

The Yoshida Family Residence invites visitors to step inside one of Japan’s oldest surviving private homes. Built in 1721 and set in a quiet rural landscape, the residence offers an immersive look at Edo-period domestic life through architecture, hearth-centered living, and hands-on cultural experiences.

The Railway Museum in Omiya introduces visitors to the story of how railways shaped modern Japan, from the country’s first steam locomotives to the world-leading Shinkansen bullet trains.

Explore a 400-meter long man-made cave filled with exquisite Kannon statues and an adjacent Japanese garden for a unique fusion of spiritual devotion and artistic vision.

Reimagined as a space for reconnection rather than observation, Gunma Flower Park + invites visitors of all ages to engage with flowers through play, learning, and everyday experiences rooted in Gunma’s landscape.

The Tanigawadake Ropeway ferries you to the top of the mountain, as seasonal colors bloom far down below, at Tanigawadake Joch by Hoshino Resorts.

Japanese Textile Museum “YUKARI” showcases the deep cultural significance of Kiryu textiles from Gunma Prefecture.

Separating the prefectures of Gunma and Nagano and indirectly uniting the Sea of Japan and the Pacific Ocean, the Usui Pass is one of the Kanto region’s most vital transport links.

Discover a rare Japanese resort experience in central Tokyo, where gardens, hot springs, and refined hospitality come together at FUFU TOKYO GINZA.

Explore the remnants of Japan's largest castle fortress, where towering stone walls and historic gates reveal the grandeur of the Tokugawa shogunate's political center.

Discover sweeping mountain views, diverse slopes, and a one-of-a-kind Clear Dome experience at Inawashiro Ski Resort, where skiing meets quiet moments of awe.

With more than 4,000 kura (traditional storehouses) still standing, Kitakata City is a living testament to Edo-period tradition.

Reached by a short ropeway ride up Mount Hodosan, the new SUSABINO TERRACE introduces “susabi time,” a gentle way of lingering in the landscape through thoughtfully designed spaces, seasonal drinks, and nearby mountaintop attractions.

Immerse yourself like a true Chichibu resident as you traverse the steps of this traditional town.

Create your own wooden chopsticks while learning about material, craftsmanship, and the quiet pleasure of shaping everyday tools.

Discover the enchanting festivals of Sawara, a historic canal town where traditional floats, elegant Hina dolls, and vibrant iris gardens bring centuries of Japanese culture to life throughout the year.