Loved by many women for its skin-beautifying and health-promoting effects, this hot spring inn even produces its own “Shutsuyoku Bijin” facial lotion made from fresh spring water. To celebrate its 30th anniversary, Okunasu Taishomura Satinoyu Onsen restored its unique “Tsuna-no-Yu” bath in August 2014. This distinctive bathing style involves holding onto a rope tied to the beams of the bathhouse while standing in waist-deep water in a bath over one meter deep. Popular in the mid-1960s, it was believed to improve peripheral nerve function and promote blood circulation, attracting many visitors seeking relief from joint and nerve pain. The bath, paved with river stones, measures 4.3 meters long, 2.6 meters wide, and 1.25–1.4 meters deep. Hot spring water wells up from below, stimulating the soles of the feet and letting bathers fully enjoy the benefits of the high-quality spring water. Day-trip visitors can also try the Tsuna-no-Yu. It is available to men on Mondays, Wednesdays, and Fridays, and to women on Tuesdays, Thursdays, Saturdays, and Sundays.

Enjoy Nasu’s snowy peaks under the guidance of local experts. The gradual slope provides even first-time snowshoers with a safe, enjoyable experience. Private shuttle buses are available. （Please make reservations via our website)

The bars in Utsunomiya are run by highly skilled bartenders who have won prizes at cocktail competitions in Japan and overseas. Enjoy a special cocktail available for a limited time using the strawberries of Tochigi Prefecture which has had the largest output volume of this fruit in Japan for over half a century. Savor the colors， flavors and aromas in Utsunomiya at night. Please enjoy Utsunomiya - city of cocktails.☆

Water is an important ingredient making up 80 per cent of Sake. Tochigi has abundant clear spring water perfect for Sake， thanks to the range of mountains in the north and its one and only fresh stream near Tokyo. Skilled brewers produce a range of Sakes with unique flavours in various parts of Tochigi. Sake tasting and a tours of the production process are available at these breweries. You can also purchase Sake， cups for Sake and cosmetics and sweets made with Sake.

Koedo Tochigi, where Edo atmosphere still lingersDuring the Edo period, Tochigi City flourished as a lodging town along the Nikko Kaido highway and as a hub of river transport. Preserving much of its Edo-period charm, it is often referred to as “Koedo” (Little Edo), alongside Kawagoe and Sawara. A fusion of tradition and innovation – Tochigi Edo CuisineTo let visitors enjoy the unique taste of Edo-style dishes, experts have been researching recipes from the Edo period since 2015, adapting them by blending with local ingredients and techniques. The result is “Tochigi Edo Cuisine,” a modern yet traditional dining experience. On your next visit to Tochigi’s Kurano-machi (Warehouse District), in addition to sightseeing and enjoying a boat ride that recalls the Edo atmosphere, you can also savor Tochigi Edo Cuisine, offering a refined taste of history. For a list of restaurants serving Tochigi Edo Cuisine: https://tochigi-edo.jp/shop

The Taihei Kikan serves as the base facility for tourism in the city， and is surrounded by the Ashikaga School， Bannaji Temple and Sentokuji Temple， and also provides sales of Ashikaga City souvenirs and Tourist Information as well as offering both a rest space and rental cycles. Along with regional sweets， original goods， and finished goods for sale you can also rent bicycles."

The silk textile known as “Ashikaga Meisen” was popular for contemporary colours and innovative patterns in the early 1900s. Dress up in an “Ashikaga Meisen” Kimono at the Ashikaga Machinaka Yugakukan and take a stroll through the stone-paved streets of the historic town. You can even enjoy coordinating Kimonos with modern accessories such as boots and hats in the local style. Come and have a unique and memorable experience!

The town of Shimotsuke offers bike rental to tourists (adults and children over 13 years old) at Ishibashi station， Jichiidai station and Koganei station. Head for the Tempyo-no-Oka Park by bike and explore the historic sites located in the park. Or extend your journey a little further to the Michi-no-Eki Shimotsuke and enjoy shopping for local products!

Many farms across the prefecture offer seasonal fruit picking. Aside from the nation’s largest crops of strawberries， you can enjoy picking a variety of other fruits such as cherries， peaches， grapes， blueberries and pears. Some also provide baking and cake decorating classes and jam making workshops using these seasonal fruits. The farm shops sell a wide range of products made with freshly picked fruits such as organic jams， sweets， gelatos and other gifts. As fruits in season may vary depending on farms and varieties， contact each farm for more information.

Held in early October each year, the Utamaro Festival celebrates the legacy of Kitagawa Utamaro, a renowned ukiyo-e artist of the mid-Edo period who had close ties to Tochigi City. Many of his works were created here, and the city, with its well-preserved Edo-period architecture, is often called “Little Edo.” The festival’s highlight is the Utamaro Dōchū parade, where performers dressed in gorgeous kimono proceed slowly along Kuranomachi Ōdōri Street, recreating the elegance of the Edo era. The festivities also feature music performances, fireworks, street illuminations, and a handmade market, immersing the entire town in a joyful celebration of culture and tradition. Notably, Kitagawa Utamaro will also be featured in the 2025 NHK Taiga drama Unbound, bringing renewed attention and respect to this ukiyo-e master. Visiting the Utamaro Festival offers a rare opportunity to experience the fusion of historical culture and modern creativity. Strolling through the lantern-lit streets of Kuranomachi, you can enjoy the vibrant atmosphere of the parade and illuminations while discovering the timeless charm of Japanese traditional arts—an unforgettable highlight of any autumn trip.

This is a waterfall 70 meters in height and 110 meters in length at the southern end of Lake Yuno. You can descend to the basin under the waterfall and view its powerful appearance from an observation platform. It is found on the hiking course heading to the north from Senjogahara. It is also near to the Yutaki Iriguchi bus stop.

Ride Experience's cycling tours are guided by local Nasu cyclists. As such, they are familiar with the local food, accommodations, and people, and offer cycling tours that provide an authentic experience unique to Japan and the region. Themes, areas, schedules, routes, and distances traveled can be arranged to meet your specific needs and expectations to create a special private cycling tour. English-speaking guides as well as professional mechanics will accompany you on the tours, so you can feel confident that you are in good hands. Come and experience an experience of a lifetime, only here and only at Ride Experience.

Enjoy cycling through the town of Mooka. The “Kubo Kinen Kanko Bunka Koryukan” offers 5 Pedelecs (electrically assisted pedal cycles) to tourists， the hassle-free way of exploring the town’s historic narrow streets! Why not extend your journey as far as Igashira Park， Ninomiya or one of the many other attractions in Mooka? Visit the information desk of the Mooka City Tourist Association at the Kubo Kinen Kanko Bunka Koryukan where you can hire and return your bike. Mooka station and SL Kyuroku-kan are also available for returns only.

Dress up in Samurai armour at the Ashikaga Machinaka Yugakukan and enjoy strolling around the neighbouring historic area that is home to the National Historic Site of Ashikaga School and the National Treasure， Banna-ji Temple. Stride along the atmospheric stone-paved streets dressed as a brave Samurai!

Tochigi is Japan’s largest producer of strawberries. The prefecture has the perfect environment for fresh and sweet strawberries， blessed with abundant sunshine， clear spring water， fertile land and an inland climate with a large difference between high and low temperatures. Strawberry picking is a popular leisure in strawberry farms across the prefecture. Starting with “Tochiotome”， the nation’s superstar brand of strawberry， come and sample some of the many varieties available， some of which are only grown in the prefecture. “Skyberry”， the brand-new premium variety created as a successor of “Tochiotome”， is increasingly popular. The perfect flavours and amazingly large-fruit are utterly delicious!

NIKKO BASE was created with the purpose of providing experiences in a National Park that has one of the most natural environments in Japan， and to show the traditional culture of the city， which raised as a sacred place of mountain worship about 1200 years ago. We will guide you to the life of the people of the historic city of Nikko， and we will provide you with local experiences that will make you discover the secret nature of this wonderful and mysterious National Park.

Oshiraji Falls are known as the “falls of illusion”. Oshiraji is the term for unbaked white ceramics. From the tourist information centre “Yama-no-Eki Takahara”， drive 5 minutes in the direction of Nasu-Shiobara and then take the footpath for another 5 minutes. You will find a crystal clear blue pool created by the falls. The view is a breath-taking harmonisation of the mysterious blue of the water in combination with the green mountains and sunlight filtering down through the trees. Come here in the wet season for a splendid view of the waterfall. Please note that mobile phone service can be limited in the area. The ground can be slippery in some places， please wear appropriate shoes.

Hagurosan Jinja Shrine is a shrine built on the peak of the 458m high Mt. Hagurosan and provides a great view. To the side of the stone steps leading to the main shrine are the 450 year old “meoto sugi” or “married couple cedars” which are popular as trees which help build romantic relationships. The Bonten Festival is held at the shrine in November of each year. The scene of young people carrying the 17m bonten up the path to the shrine is overwhelming."