Step into a café that blends eco-conscious practices with a welcoming atmosphere. Ecolab Cafe in Takasaki City is a haven for those who prioritize ethical tourism and healthy living.

A visit to Daioji Temple and Hitsuji Coffee in the beautiful prefecture of Tochigi will satiate your appetite for spiritual and culinary sustenance

Experience sake brewing, local cuisine, and art along the scenic Mitake Valley in western Tokyo.

Learn the art of making taiyaki, Japan’s iconic fish-shaped cake, in a fun hands-on experience that connects culture, taste, and tradition.

Step into Edo Wonderland Nikko Edomura for a time-slip-like stroll through a fully realized Edo town brought vividly to life.

Katsunuma Budou no Oka stands on the site of Katsunuma-juku, once a thriving post town along the Koshu Kaido. Surrounded by vineyards, it conveys the history and terroir of Japanese wine to this day.

A cozy guesthouse within Ishikawa Brewery in Fussa offers lodging, dining, and hands-on experiences centered on Japanese sake and beer.

Founded over 230 years ago in Saitama, Kinbue Syoyu preserves Japan’s wooden-barrel brewing tradition with craftsmanship and care, inviting visitors to taste, learn about, and carry forward the timeless flavor of authentic soy sauce.

Enjoy spending the night in a traditional Japanese room, once a vibrant home to countless geisha, in historic Gunma Prefecture

Step into the world of authentic Japanese rice crackers at Soka Senbei Garden (Soka Senbei no Niwa), where centuries-old craftsmanship meets hands-on cultural experiences in the heart of Saitama Prefecture. Escape Tokyo's urban bustle for a delicious journey into traditional Japanese snack-making—no culinary skills required.

Tucked away in Kawagoe’s historic district, the Chabudai Guesthouse invites travelers to pause, connect, and experience the town’s nostalgic charm at a slower pace. With its century-old architecture, cozy café, and warm community spirit, it’s a traveler’s haven where time moves in the rhythms of old Japan.

Discover a rare Japanese resort experience in central Tokyo, where gardens, hot springs, and refined hospitality come together at FUFU TOKYO GINZA.

Savor authentic country cooking at Bikuya, a family-run restaurant in Gunma Prefecture specializing in fresh river fish, wild mountain vegetables, and handmade soba.

Located in Fujikawaguchiko at the foot of Mt. Fuji, this restored 150-year-old Oshi residence welcomes visitors as a serene cultural retreat.

Super Chef NOBU, Nobuyuki Matsuhisa and ITOH DINING has colaborated and opened a completely style restaurant in Hakone, Gora. Kobe beef, seafood from Sagami Bay and Hakone Mishima vegetables are used affluently in this Teppanyaki style menu. Gora Brewery and Grill is also in Hakone, Gora. The restaurant was designed by the LEAF award winner architect,Takushi Nakamura. The LEAF award is one of the awards of International Architects awards. In Gora Brewery, you can enjoy Nobu style dishes with a craft beer.

Step into a about 120-year-old sake brewery transformed into a vibrant cultural hub where you can taste premium Saitama sake, shop for regional specialties, and dine on local cuisine—all within three historic kura storehouses designated as National Tangible Cultural Properties.

Pizzeria in harmony with Ashinoko's rich nature. You can savor 30 types of Napolitan pizza cooked using a stove from Italy, Italian cuisine using fresh fish provisioned from Odawara and Numazu port as well as vegetables from Hakone Nishifumoto, with local wine and cheese!

Guarding a vital gateway to the Tohoku region, Komine Castle and its museum offer an engaging blend of history, scenery, and immersive experiences.