On the shores of Lake Ashi, Hakone Sekisho evokes Edo-period travel. Inspired by the relief and awe of travelers who gazed upon Mount Fuji, a single step inside draws visitors into their world.

Opened in April 2025, Mizunuma no Yu offers more than just a bathing experience; it offers fabulous views of Mount Kojin.

Discover Urayasu's rich maritime heritage at this immersive community museum, featuring a full-scale recreation of a 1952 fishing town complete with wooden houses, narrow alleys, and authentic cultural exhibits.

Create your own wooden chopsticks while learning about material, craftsmanship, and the quiet pleasure of shaping everyday tools.

Machidaya Ryokan offers travelers an authentic stay inside a living remnant of Japan’s Meiji period (1868-1912), where tradition and modernization once unfolded side by side. With its preserved architecture and rich history, the inn offers an experience that extends far beyond overnight lodging.

Reached by a short ropeway ride up Mount Hodosan, the new SUSABINO TERRACE introduces “susabi time,” a gentle way of lingering in the landscape through thoughtfully designed spaces, seasonal drinks, and nearby mountaintop attractions.

Enjoy the ultimate in Japanese hospitality at Kimuraya, an exclusive single-room inn designed by renowned architect Kengo Kuma, where guests can immerse themselves in the healing waters of Kusatsu Onsen's legendary Shirahata Spring.

Once part of the embankment system that protected Edo, Gongendo Embankment now enchants visitors year-round with sweeping seasonal blooms.

Katsunuma Budou no Oka stands on the site of Katsunuma-juku, once a thriving post town along the Koshu Kaido. Surrounded by vineyards, it conveys the history and terroir of Japanese wine to this day.

Just outside of Tokyo are countless opportunities to enjoy nature, from hiking and trekking on mountain trails and lush forests to basking in the tranquility of a secluded natural hot spring.

Mugenkyo no Watashi offers a rare river-crossing through Mugenkyo, a mist-veiled gorge in Okuaizu, where traces of a vanished village invite visitors into an immersive landscape of memory.

Japanese Textile Museum “YUKARI” showcases the deep cultural significance of Kiryu textiles from Gunma Prefecture.

Blending modern concrete with traditional kura design, Tsuzukike Kojiyakura offers a time-travel-like glimpse into historic commerce and architecture.

Explore a 400-meter long man-made cave filled with exquisite Kannon statues and an adjacent Japanese garden for a unique fusion of spiritual devotion and artistic vision.

Combining time-honored tradition with modern innovations, Daishichi produces world-renowned sake.

Naritasan Omotesando stretches approximately 800 meters from Narita Station to the Somon Gate of Naritasan Shinshoji Temple, preserving the atmosphere of a historic temple town.

Taste Japan's finest eel at Tomurakawauoten, an approximately 130-year-old specialty shop in Katori City, Chiba Prefecture.

Experience the rich traditions of handmade Japanese paper and organic cuisine at Roadside Station Ogawamachi, a newly reopened cultural hub in Saitama Prefecture that celebrates over 1,300 years of papermaking heritage.