Having a cool average temperature from summer to fall, Oku-nikko and Senjogahara have the perfect environment for growing sweet and tasty strawberries. Mt. Berry Oku-Nikko grows special strawberries using the blessing of grand nature, taking advantage of the climate, water, and soil, and carefully selected fertilizers. From July to October, they open their field for ‘Tenku no Kogen Ichigo’ picking. It’s an all-you-can-eat (although depending on the harvest situation) strawberry picking program featuring three breeds of strawberries: Natsuotome, the breed cultivated only in Tochigi Prefecture, Yotsuboshi, and Pechika Honoka, which made its debut in 2024. Taste the difference among Natsuotome having a good balance of sweetness and acidity, Yotsuboshi with strong sweetness and aroma, and Pechika Honoka boasting its top-class sweetness among all summer-fall strawberries. Since you need a reservation and they accept only a small number of people at a time, you can enjoy picking strawberries in a relaxed atmosphere.

Located at the entrance to Lake Chuzenji in Nikko, Hotel Hana-an offers a serene retreat surrounded by breathtaking natural beauty. Lake Chuzenji, revered as a sacred place and beloved as a summer resort, transforms with the changing seasons. Designed with the concepts of "deep rest" and "quality time," our hotel provides a space where you can leisurely immerse yourself in the rich nature of Nikko. All rooms offer stunning seasonal views, while our cuisine features the freshest seasonal ingredients, and our hot springs boast different types of mineral-rich waters. Experience a truly relaxing stay that engages all your senses. In our rooms with private onsen, you can enjoy a relaxing soak in the comfort of your own space.   【About the Onsen】 Water color: 【Nikko Wanoshiro Onsen】 Clear 【Okunikko Yumoto Onsen】 Milky white Quality: 【Nikko Wanoshiro Onsen】 Simple alkaline spring 【Okunikko Yumoto Onsen】Sulfur spring Therapeutic effects: 【Nikko Wanoshiro Onsen】 Neuralgia, muscle pain, joint pain, health promotion, sprains, strains, chronic digestive diseases, etc. 【Okunikko Yumoto Onsen】 Low back pain, stiff shoulders, muscle pain, neuralgia, skin diseases, diabetes, gynecological diseases, hypertension, fatigue recovery, etc.

Nikko Takaiya, the Japanese restaurant, opened in 1805. At the request of shrines and temples in Nikko (Nikko Toshogu, Nikko Futarasan-jinja, and Nikkozan Rinno-ji), we have been preparing dishes for their festivals for over 200 years. Today, the Nikko specialty ‘yuba’ dishes are quite popular among tourists. Our guests include the Imperial Family, cultural figures, and generations of local customers. Lately, international guests also enjoy the traditional Japanese cuisine and atmosphere at our restaurant, and we are very thankful for their patronage.

It was the first roadside station to be built in Tochigi prefecture. Local specialities and agricultural products are available to purchase and there are various seasonal performances and experience events throughout the year. Yuzu Salt Ramen from Michinoeki Motegi's Jyukkokuya won the national roadside station gourmet competition, the Michi-1 Grand Prix for three consecutive years in 2016, 2017, and 2018, and was inducted into their Hall of Fame. On Saturdays, Sundays, and holidays, visitors can see the steam locomotives running on the Moka Railway up close from Michinoeki Motegi.

These foot baths are located in Nikko City， Tochigi Prefecture. These foot baths located on the right bank of the Kurogane Bridge that spans the Kinugawa River can be enjoyed while taking in the seasonal scenery of Kinugawa Gorge. A riverside promenade is located near the baths， allowing visitors to enjoy exploring the surrounding area while enjoying the views provided by Kurogane Bridge. Visitors are greeted at the entrance by a statue of Kinuko， the little sister of Kinuta， the local mascot of Kinugawa Onsen."

Senjogahara in the Nikko National Park is one of the nation’s most renowned marshland areas. You can enjoy a variety of nature trails， 350 kinds of wild plants， and many species of wild birds. The trails offer magnificent views of the marshland with Mt. Nantai in the background， and an array of natural panoramas. The neighbouring Odashirogahara consists of unique grass and marshlands. The famous Japanese white birch tree known as “the lady of Odashirogahara” can be found here.

Opened in 1873, this is Japan's oldest resort hotel and has been visited by many famous people, including Albert Einstein, Charles Lindbergh, and Helen Keller. While the exterior is Western-style, the interior incorporates Japanese furnishings and architectural styles throughout, creating a mysteriously nostalgic and gentle atmosphere. The unique guest rooms, which have been used by many famous people, create an extraordinary moment as if you have traveled back in time. The restaurant also serves lunch and dinner, and serves dishes that combine tradition and innovation. The hotel is just a 5-minute walk from the World Heritage Site, “Shrines and Temples of Nikko”, including Nikko Toshogu Shrine, making it an ideal hotel for early morning sightseeing to avoid the crowds.

NIKKKO PUDDING TEI is a custard pudding specialty shop in a cute and retro-taste building decorated in the Taisho Roman style (a vintage style inspired by the Taisho period). They prepare products inside the shop using milk produced in Tochigi Prefecture and other ingredients produced in Nikko such as the premium egg brand Nikko Goyouran. They offer a wide variety of custard desserts including ‘Nikko pudding’ with a silky smooth, creamy texture, ‘Otome-pudding’ using strawberries harvested in Tochigi Prefecture, and ‘Pudding with ice cream,’ which is a custard pudding topped with a tower of vanilla soft serve ice cream. There are also seasonal products such as ‘Chestnut pudding’ and ‘Cherry blossom pudding.’ Please visit the shop and enjoy the delicious puddings!

Royal Meadow Golf Club is a very strategic course with beautiful views designed under supervision of the professional golfer, Ryo Ishikawa. The Royal Meadow Cup for 2024 JLPGA STEP UP TOUR took place here. Following the basic golf course design, you can see where your first shot goes from the tee, and you can see the green from where you make your second shot. It is a highly strategic course having multiple tees to match each player’s skill level. At the same time, the course is designed to be flat with each hole's elevation being 10 meters or less. You will be challenged by tricky water hazards and sand bunkers. Royal Meadow Golf Club has accommodations that are very popular among visitors from far. Please stay the night before playing and wake up to a relaxing morning.

You can not only see the famous cherry trees "Someiyoshino", but also a special cherry variety "Omoigawa" trees at Oyama City. Omoigawa blooms about one week after Someiyoshino. It means we can enjoy cherry blooming for about a month at Oyama.   Many events and light up held on every cherry bloom spots in Oyama during the cherry blooming. ◆Night cherry blooming spots ①Shiroyama Park（1-1 Shiroyama-cho, Oyama City） ②Mamada Hachiman Park（2330 Mamada, Oyama City） ③Sakura Avenue nearby Toyohogawa River（nearby Kami-ishitsuka, Oyama City） ④Omoigawa Onsen（1475 Kizawa, Oyama City）

“Washi-no-Sato” is a Washi papermaking factory in the mountain village of Nasu-Karasuyama. Washi is traditional Japanese hand-made paper increasingly attracting the attention of people abroad. “Karasuyama Washi” has a history dating back 1，200 years in Tochigi. Come to our workshops to learn about the traditional craftsmanship and make your own sheet of Washi paper!

Registered as a Tangible Cultural Property in June 2004， Ashikaga Orihime Shrine has long been worshipped as home to guardian deities of local industry and matchmaking.   The vermillion-lacquered shrine stands in beautiful contrast to the surrounding green forests. Located on the hillside, the shrine commands magnificent views of the city of Ashikaga and the Watarase River. On fine days，the view extends as far as the Kanto Plains and the Tokyo Skytree. The shrine is a starting point for a walking trail through the Prefectural Natural Park. The trail is popular for enjoying seasonal views and is suitable for children.   A large number of visitors come and enjoy music performances and local delicacies at the shrine during the grand spring festival in May and autumn festival in November. It has become a popular dating spot since being named a sacred place for lovers and one of the best night view locations in 2014.

Nasu Senbonmatsu Ranch, located in Nasushiobara City, is a vast ranch with abundant nature. Visitors to the ranch can enjoy activities such as interacting with animals, cycling, horseback riding, and delicious meals made with locally produced products. The dairy products made from the high quality milk produced by the farm's careful attention to soil and grass cultivation are all excellent, and make excellent souvenirs. Visitors can also enjoy strawberry picking in winter and spring, and blueberry picking in summer.

Dive into Waterfalls and Pools – Experience the Wonders of Nature In the Kinugawa Onsen area, one of the most popular outdoor activities is canyoning, offered by the NAOC team. Equipped with professional gear, participants slide down natural waterslides, jump into pools, and climb through streams, immersing themselves in the untouched beauty of the Kinugawa Gorge. From splashing waterfalls to thrilling plunge pools, exciting challenges await at every turn, making it one of the most sought-after summer adventures. The activity lasts about three hours and includes free transportation, full equipment, and friendly guidance, making it suitable for families and beginners. Held annually from June to October, it’s an unforgettable way to challenge yourself and connect with nature during the summer season.

Step into a world of light and shadowsEvery winter evening, Wakayama Farm in Utsunomiya transforms into a fantastical landscape adorned with glowing illuminations for the seasonal event Bamboo Winter Lights. This farm, which offers experiences in every season, becomes even more enchanting in winter evenings, when the entire bamboo grove is bathed in dreamlike lights, guiding visitors into a world like something out of a fairytale. As night falls, the lush green bamboo grove glows warmly, with bamboo lanterns and lights illuminating the paths. The scene, accompanied by music, blends nature and art to create a mystical atmosphere that is both inspiring and deeply moving. The event is perfect not only for couples but also for families, and it’s a popular spot for photography enthusiasts. The fusion of new illuminations and the timeless bamboo forest creates a captivating spectacle, making this one of the best seasonal nighttime attractions. On crisp winter nights, a stroll through Wakayama Farm’s bamboo grove offers a romantic and unforgettable experience, where the quiet beauty of bamboo meets the brilliance of light.

This hotel is just a five-minute drive from the World Heritage Site "Shrines and Temples of Nikko," including Nikko Toshogu Shrine. Surrounded by abundant nature, you can enjoy beautiful scenery that changes with the seasons from the guest room windows. The 25-square-meter rooms exude the warmth of wood, and although compact, they are spacious and functional, and the bathrooms are rain shower-type, so you can enjoy the comfort of being enveloped in soft rain. With a comfortable stay and easy access to tourist spots, this hotel is the perfect base for sightseeing in Nikko.

Located in a satoyama (woodland village) near the Naka River, Tsuki noco is a country guesthouse that runs a bakery selling wild yeast bread. The accommodation is a Japanese style house built over 120 years ago. For dinner, they serve original food menu prepared mainly with grains and seasonal vegetables. For breakfast, you will enjoy their wild yeast bread. They can modify meals into curry over rice or vegetable croquettes for children and also can prepare vegan meals. Aside from the bakery and farm stay, they also run Satoyama Gohan no Gakko, a school for learning about nature, with the ambition to acquire, with all participants, the knowledge and techniques to grow food and preserve the satoyama environment for future generations. (※Farm stay is offered from April to November and the bakery is open from December to March)

Kinugawa Country Club, designed by the master golfer Torakichi Nakamura, opened in August 1959 in the scenic site along the clear waters of the Kinu River overlooking the Nikko Mountain Range. This course with a long history has been designed to allow all golfers, from beginners to advanced players, to have fun but at the same time play a round aggressively and strategically. At the clubhouse, you can enjoy the natural hot spring and tasty meals prepared with locally produced ingredients. Why don’t you spend a relaxing time while golfing with your family or friends at this golf course with tradition and a hot spring?