It was the first roadside station to be built in Tochigi prefecture. Local specialities and agricultural products are available to purchase and there are various seasonal performances and experience events throughout the year. Yuzu Salt Ramen from Michinoeki Motegi's Jyukkokuya won the national roadside station gourmet competition, the Michi-1 Grand Prix for three consecutive years in 2016, 2017, and 2018, and was inducted into their Hall of Fame. On Saturdays, Sundays, and holidays, visitors can see the steam locomotives running on the Moka Railway up close from Michinoeki Motegi.

Sakura city is known both for "Ujō Noguchi" retro-styled buildings in the shopping center and the “satoyama” scenery characterized by farms and mountains. In addition to restaurants and farmers' markets, it’s popular for "Bihada-no-yu" hot springs which are said to beautify the skin.

For over 100 years since its foundation, Sanbonmatsu Chaya has been a rest area for people who travel to, from, and through Oku-nikko. Please drop by for a rest during your trip. The restaurant serves homemade dishes using a lot of local ingredients, and the souvenir shop has a line up of items that you can buy only at Sanbonmatsu Chaya! They also offer a dessert making workshop (from around August through October): You will first harvest strawberries at Mt. Berry Okunikko in Senjogahara and then make sweets at Sanbonmatsu Chaya. You can make a reservation a week before, but they recommend you do so as early as possible. If there is a vacancy, you can even reserve your spot on the same day. Please enjoy making a dessert you like!

Encompassing 3，500 square meters， Grand Maze Palladium allows both children and adults to challenge themselves as they navigate this enormous maze."

Nikko Botanical Garden is an institute for research and education of Graduate School of Science， University of Tokyo. The main activities of the Botanical Garden have centered on enriching the collections of temperate and alpine plants of Japan and adjacent regions for the purpose of botanical research and education. A total of 2，200 species (130 species of pteridophytes， 70 species of gymnosperms， and 2，000 species of angiosperms) are planted in the garden. Visitors can enjoy the garden's cherry blossoms in spring and the fall foliage in the fall."

This shrine is in Tochigi City， Tochigi Prefecture. Located at the summit of Mt. Ohira， the shrine was founded by Lenin in 827. The stairs leading to the temple have almost 1，000 steps. A total of 42 gods and goddesses such as "Ninigi no Mikoto"，"Amaterasu Oomikami"，"Toyokehime no Ookami" are enshrined here."

The history of the Utsunomiya Futaarayama Shrine dates back 1,600 years when the shrine was dedicated to the founder of Utsunomiya，Toyoki-Irihiko-no-Mikoto. Most of the festivals held in the city are related to this historic shrine. Many people come to the shrine on special occasions such as New Year and Shichi-Go-San seasons. The illuminated gate and approach to the shrine are an incredible evening sight. The shrine is also home to some nationally important works of art.

Kitsuregawa is a historic castle town and prospered as a post station on the Edo road. The Onsen is located along the rivers running through the town. The light-brown, salty, slightly alkaline water is one of the best in quality containing the three key elements of hot spring water: sulphur, salt and iron. Accessible in about 30 minutes from Utsunomiya, the prefectural capital, this is a popular Onsen for a day visit. You can also stop by the nation’s first roadside station with Onsen facilities inside.

A leisure facility covers 300，000 square metres surrounded by abundant nature around a lake. The interactive farm especially delight children through the experiences such as feeding lovely animals， riding horses and milking cows by hands. Other popular attractions are pleasure boats viewing Nasu mountain ranges and park itself from the lake， the Swiss railway running alongside the lake and the nation’s longest “Zip Line” where you zip along a wire over the lake. Refresh yourself with ice creams and daily products made with Jersey milk for a break!

Mount Nantai is one of the representative peaks of the Nikko Mountains, standing at 2,486 meters. Towering over the northern shore of Lake Chuzenji, it offers magnificent scenery. Since ancient times, the mountain has been revered as a sacred object of worship. At its summit stands the Okumiya Shrine of Futarasan Shrine. Mount Nantai is also called “Futarasan.” The name “Futarasan” originates from the Buddhist term “Fudaraku.” Every year, a mountain-opening festival is held on July 31, and from midnight on August 1, many worshippers begin their pilgrimage from Futarasan Shrine’s Chugu Shrine, heading toward the summit to greet the sunrise. In addition, Lake Chuzenji, Kegon Falls, Ryuzu Falls, and the surrounding grasslands and fields at the foot of Mount Nantai were all formed by volcanic activity of the mountain. The official climbing season runs annually from April 25 to November 11. Starting from Futarasan Shrine’s Chugu Shrine, the climb to the summit takes about 6 to 8 hours round-trip. ※Climbing fee is 1,000 yen per person.※Reception hours are from 6:00 a.m. to 12:00 noon.※Entry is not permitted after 12:00 noon.※Please bring your own bear bell.

Utsunomiya City in Tochigi Prefecture is the hometown of world famous jazz musicians such as Sadao Watanabe and Haruhiko Takauchi. To make Utsunomiya a Jazz Town, various musical events are taking place throughout the year. New jazz-related groups are being created owing to the efforts of jazz lovers as well as owners of clubs and music houses that have a connection to jazz music. One such group is the Utsunomiya Jazz Association, and its member clubs are hosting live jazz performances where you can feel the vibes of Jazz Town Utsunomiya. If you are a first-timer, no problem! You will be warmly welcomed by regulars and staff members in a bright atmosphere. Enjoy a wonderful night in Jazz Town Utsunomiya.

Shinmeigu Shrine is said to have been built in Kanda-shuku (Present day Kandacho) within Tochigi Castle in 1403. It was relocated to its current location in 1589 by Minagawa Hiroteru and became the guardian of Tochigi town. The name "Tochigi" is said to come from the name of the straw (chigi) used in the roof of the Shinmeigu Shrine."

These foot baths are located in Nikko City， Tochigi Prefecture. These foot baths located on the right bank of the Kurogane Bridge that spans the Kinugawa River can be enjoyed while taking in the seasonal scenery of Kinugawa Gorge. A riverside promenade is located near the baths， allowing visitors to enjoy exploring the surrounding area while enjoying the views provided by Kurogane Bridge. Visitors are greeted at the entrance by a statue of Kinuko， the little sister of Kinuta， the local mascot of Kinugawa Onsen."

This park surrounds Nikko Suginamikimichi， the world's longest tree-lined street. In the park， there is an old-fashioned water mill once used in the production of incense sticks for which the area is well-known， and a traditional wooden farmhouse from 1830."

On March 27, 2025, Moka Igashira Onsen reopened after a full renovation under the popular nationwide hot spring brand “Ofuro Café,” rebranding itself as “Moka Igashira Onsen Ofuro Café Ichigo-no-Yu.” This new onsen facility is set to become a top destination for hot spring lovers in the Northern Kanto region. With warm Scandinavian-style wooden interiors, the facility offers both modern design and outstanding comfort. Visitors can relax in the hot springs and also enjoy a wide variety of unique services. The on-site restaurant serves mouthwatering dishes that are sure to leave you wanting more. For your next hot spring getaway in Japan, consider a visit to Moka City and experience this newly reimagined onsen retreat.

Gorgeous atmosphere created by Japanese umbrellas and ikebana arranged flowers, blending into the nature in the magical light will mesmerize the visitors. Many events will be held at this venue, such as music concerts performed with traditional Japanese instruments under the moonlight, sake and gourmet sales. Andon Japanese lantern craft experience, and more.   Why don't you stay in Kinugawa onsen and take an autumn walk?

Approximately three million red and pink poppies blossom in full glory from mid-May to mid-June in an approximately 1.5 hectare field in the river terrace of Arakawa River in Sakura.

At Ichigo-no-Sato Farm, you can enjoy picking ripe strawberries such as Tochi-Aika and Skyberry from December to May. Besides strawberries， the farm offers a variety of other fruits such as cherries， grapes and blueberries depending on the season. There are cafes， an Italian buffet restaurant and shops providing a wide range of products made with freshly picked fruits. Seasonal events are held at the studio such as cake baking classes and jam making workshops. Ichigo-no-Sato Farm also grows a rare variety of strawberries called "Tochihime," which has soft flesh and is difficult to transport, so can only be eaten at tourist strawberry farms. There are strawberry-picking plans available that allow you to eat Tochihime, so be sure to try the difference in taste.