Founded in 1874, this brewery has been making delicious, quality-driven sake for over 140 years. Morito Brewery is a traditional sake brewery that places high value on the rice grown in-house in the vast rice plantations surrounding the brewery, the Shojinzawa water which has been chosen as one of Japan's top 100 water sources, and the handiwork of the local Toji brew master, ensuring the preservation of the traditional taste of their sake. The brewery offers a variety of sake flavors including their original sake made with a combination of the hand-produced sake brewing techniques of the past and the best parts of modern sake brewing technology.

Iizukatei, the hotel renovated from a Registered Tangible Cultural Property of Japan, operates based on the notion that Iizukatei, a building having over 100 years of history renovated into a high quality accommodation using the latest technology and stylish equipment, together with restaurants and shops in town, make up the whole hotel stay experience. Guests are invited to try a new type of hotel stay in which they are immersed in the genuine Japanese lifestyle through interactions with town residents. Iizukatei has Hontaku (main building) and Shintaku (new buildings) and two Kura storehouses. Most of these buildings maintain what they were like at the time they were built. While equipped with items guaranteeing a pleasurable stay such as comfortable beds and a sofa as well as a modern kitchen, the accommodation still features both the new and old, allowing guests to experience the lifestyle of older times. During the stay, guests can customize their stay style by for example having meals delivered from a restaurant in town or visiting a farmer’s house to savor local food. The hotel also offers many activities including sweetfish fishing, pottery workshops, and biking.

If you’re staying overnight in Nasu Highland (Tochigi Prefecture), stay at Nasu Highland TOWA PURE COTTAGES. Everything including fun, relaxation, and food is found amid the great outdoors of Nasu Highland at this cottage-style hotel where you can relax to your heart’s content. Each cottage has a fireplace made in Northern Europe and a rich variation of living rooms offering a comfortable setting with a spacious feel that promises an all-out resort lifestyle. Pet-friendly guest rooms allow you to sleep with your pets so you can spend the entire restful time with your furry friend. After experiencing the magnificent nature of Nasu, you can choose from a Western-style, Japanese-style, or barbecue dinner meticulously prepared with local ingredients by the chef. In addition, the large bath and open-air bath with natural, free-flowing hot spring water will gently envelop you in soft hot water for a full-body experience that soothes and promotes beautiful skin. As the official cottages for the neighboring Nasu Highland Park, there are a variety of perks, including being able to enjoy Nasu Forest Sky Athletic NOZARU, one of Japan’s largest adventure courses, as well as a dog run, tennis, karaoke, and glamping. The swaying of the trees and tranquil experience unique to a resort provide the ultimate in relaxation that can’t be experienced in the metropolis. Glamping is also available The word ‘glamping’ is a combination of the words ‘glamorous’ and ‘camping.’ The setting lets you fully enjoy the great outdoors even if you are new to outdoor activities such as camping. Not only is there a bed and sofa inside the tent, but a refrigerator, electric power, and other furnishings necessary for a comfortable experience are also included. Meals can be eaten at the hotel restaurant. Guests can choose from Japanese-style meals, Western-style meals, or a barbecue. The barbecue can be eaten out on the terrace, so you can enjoy the delicious food in comfort while immersed in the nature of Nasu. Don’t miss viewing the thrilling starry sky and fireflies in summer, experiences you could never have in the big city. Glamping can provide a unique hands-on experience that ordinary camping can’t, such as spending precious time with a special someone and creating family memories to look back on.

This zoo in Utsunomiya City， Tochigi Prefecture has a theme of “Nature， Animals， and Kids.”  You can see the animals up close and feed and pet some of the smaller ones. Pony rides are popular with the kids. There is also an amusement park on the grounds， a pool that’s open in summer， and a winter fishing pond. "

Jao Falls is a waterfall which runs into the Kinugawa River located alongside Prefectural Highway Route 23.The long， thin stream of water looks like a snake， hence the waterfall’s name (“ja” means serpent， and “o” is king). It's surrounded by forest， and the scenery is especially beautiful during spring with its young leaves and when the foliage turns colors in the fall."

This tourist information center located in Nasushiobara City， Tochigi Prefecture provides explanations and guidance for the nature and promenade in Shiobara， and operates various walking plans. For example， it coordinates nature walking plans corresponding to the season and members， hikes with park conductors and nature learning activities. In addition， the visitor center has a rest corner where you can rest yourself after walking."

Emperor’s Memorial Park is a recreation of the former Shiobara Imperial Villa which was used as a summer resort for the imperial family. The villa was originally owned by Michitsune Mishima， the Governor of Tochigi Prefecture at that time， and was later offered to the Imperial Household Ministry in 1904. It was visited by Imperial family members including Emperors Meiji， Taisho and Showa and Princes Chichibu， Takamatsu and Mikasa. During the World War II， Princesses of Emperor Showa evacuated from Tokyo to this villa. After the war the villa was transferred to the Ministry of Welfare. Today， the Tenno-no-ma room， which was relocated to the current location in 1981， is open to the public with its beautiful garden. In the building there are a variety of materials that show the life of the Imperial household such as their stationeries， documents and photographs along with furnishings."

This park is famous for its cherry blossoms, azaleas, hydrangeas, and other flowers. Some of the park's attractions include a Japanese garden, a French garden, and a garden with all the prefectural trees from across the country. Visitors can also enjoy a sweeping view of Nasunogahara from the top of the hill. The best time to see the park's roughly 1300 Yoshino cherry trees is from early to mid-April each year."

A huge willow tree standing amidst a tranquil， rural landscape. The renowned poet Saigyo spied willow while on a journey and wrote a haiku about standing in its shade on the side of the road amidst the pure waters flowing through the surrounding rice paddies. Later， the playwright Kanze Nobumitsu wrote a play based on this poem， making the willow famous. The famed poet Basho also wrote about this willow in his “Narrow Road to the Interior，” described its moving beauty. Monuments inscribed with poems by Saigyo， Basho， and Buson have been placed next to the tree."

Roadside Station Meiji no Mori/Kuroiso was opened as a roadside station when improvements were made to the Aoki Nasu Bettei second home on a 7.5-hectare lot. This roadside station is located on the side of the Kuroiso-Tajima Route (Prefectural Route 369)， which runs through Nasushiobara City， Tochigi Prefecture. It features farmer's market that offers fresh produce， local eggs， and dairy products，restaurant， a bakery， and more. It is located adjacent to the Former Aoki Family Nasu Villa. This villa that belonged to Aoki Shuzo is a nationally-designated Important Cultural Property."

Located near the top of (2nd) Irohazaka Slope， Akechidaira Plateau has sweeping views over a winding road and a dramatic mountain backdrop. This 3-minute long ropeway cable car ride takes you from the Akechidaira Plateau to an observation platform located at 1373m， offering superb panoramic views of the Nikko area， including Kegon Falls， Lake Chuzenji， Mt. Nantai， and the surrounding mountains in the distance. The vista is especially beautiful during the change of colors in the autumn， and during cherry blossom season. It is said this "Akechidaira" area， which offers the best view in all of Nikko， takes its name from Akechi Mitsuhide who assassinated Oda Nobunaga during the famous Honnoji Temple incident."

An ancient shrine rebuilt in the Nara era and included in the Engi-Shiki (set of ancient Japanese governmental regulations)， it is also a famous place in Kanto for the first shrine visit of the New Year (hatsumode). The main shrine building， which is a prefectural cultural property， is a masterwork of Genroku-era carpenter Sezaemon Sakurai and sculptor Entetsu Shimamura.

This steam locomotive, called “Taiju”, has been operating since August 2017. “Taiju” is also known as the other name of the Tokugawa Shogun, who is enshrined at Nikko Toshogu Shrine. Tobu Railway, with its network from the Asakusa area in Tokyo to this Kinugawa Onsen area, was once called one of the biggest “kingdoms of steam locomotives”, as it used to operate as many as 85 steam locomotives mainly for forwarding freight. How about enjoying a ride on Taiju on the way to your sightseeing destination? All seats on the Taiju are reserved and can be purchased at Tobu Tourist Information Center Asakusa on the first floor of Asakusa Station, website,or Tobu Railway Line Stations. Shimoimaichi Station and Kinugawa Onsen Station are equipped with railway turntables where you can enjoy watching a dynamic steam locomotive in front of you!

A traditional event that has been passed down in the Kugeta area since 1873. Chokai mikoshi for town associations and children's mikoshi go forth to fill the streets with excitement.

The bars in Utsunomiya are run by highly skilled bartenders who have won prizes at cocktail competitions in Japan and overseas. Enjoy a special cocktail available for a limited time using the strawberries of Tochigi Prefecture which has had the largest output volume of this fruit in Japan for over half a century. Savor the colors， flavors and aromas in Utsunomiya at night. Please enjoy Utsunomiya - city of cocktails.☆

Try your hand at painting, hand building and wheel throwing at the Koisagoyaki Pottery Experience Centre “Toyu-kan”. Using local clay, visitors can enjoy a therapeutic and creative experience within natural surroundings. The spacious centre with a capacity of up to 100 is perfect for groups. Koisagoyaki is a historic gold-glazed ceramic art and is officially recognised as one of prefecture’s traditional crafts. The Koisago area in Nakagawa-machi is the home of Koisagoyaki pottery and a member of the Association of the Most Beautiful Villages in Japan. One of the famous Koisagoyaki potteries, Fujita Pottery was featured on NHK Television’s travel programme in 2016.