Founded in 1874, this brewery has been making delicious, quality-driven sake for over 140 years. Morito Brewery is a traditional sake brewery that places high value on the rice grown in-house in the vast rice plantations surrounding the brewery, the Shojinzawa water which has been chosen as one of Japan's top 100 water sources, and the handiwork of the local Toji brew master, ensuring the preservation of the traditional taste of their sake. The brewery offers a variety of sake flavors including their original sake made with a combination of the hand-produced sake brewing techniques of the past and the best parts of modern sake brewing technology.

＊In order to contain the spread of COVID-19 infections，sauna cannot be used. Thank you for your understanding and cooperation. The baths in this hot spring bathhouse in Nikko City， Tochigi Prefecture are fed from a straightforward alkaline simple spring and the viscous transparent water is said to be good for nerve pain as well as muscle soreness and joint pain. Come enjoy the huge indoor bath with large windows that let in a lot of light or look over the mountain scenery from the stone-lined open-air outdoor bath. The transparent and colorless water is a simple alkaline hot spring and is appreciated by female visitors for making skin smooth."

Kirifuri Waterfall is an impressive， two-tiered waterfall located below the Kirifuri Highlands. The upper being 25 meters， and the lower being 26 meters with a total length of 75 meters. The waterfall is split into two upper and lower stages， it is called Kirifuri because of the fact that when the lower stage hits the rocks the water scatters into fog (the characters in the waterfall's name "kiri" means "fog" in Japanese and "furi" means to fall. ) The surrounding nature blends together with the scenery gracefully， and this magnificent view was captured by Katsushika Hokusai in a representative Edo-era ukiyo-e (wood block print). Upstream of Kirifuri Falls， there is a little-known spot known as "Kirifuri Kakure Santaki" or The Three Hidden Waterfalls of Kirifuri. It is about 10 meters high， but there is the powerful "Choji no Taki"， and “Tamasudare no Taki”."

This is a spacious park along both banks of the Daiya River， which runs through the city. It was built around the concept of appreciating the natural beauty of Nikko. The park includes auto camping grounds， sports fields， athletic training areas， a small restaurant serving local vegetables and natural features such as ponds and streams. Daiya-taiken-kan display a model of Nikko Toshogu (1/10 scale). Buildings， paintings and sculptures are finely expressed. "

An ancient shrine rebuilt in the Nara era and included in the Engi-Shiki (set of ancient Japanese governmental regulations)， it is also a famous place in Kanto for the first shrine visit of the New Year (hatsumode). The main shrine building， which is a prefectural cultural property， is a masterwork of Genroku-era carpenter Sezaemon Sakurai and sculptor Entetsu Shimamura.

Yui is a farm stay built in a place where guests can experience rural village living. It serves fermented foods, mainly vegetables, prepared with spices using rice koji. It also has a container home where guests can work remotely during the day and a sauna tent in natural surroundings.

Onsen Ryokan Yamaki is a Japanese style inn built to help guests escape from the daily hustle and bustle and fully relax and heal the body and soul. The ryokan experience here is designed based on the principles of the tea ceremony: harmony, respect, purity, and calmness. These principles, as the ryokan’s philosophy, are also incorporated into its guest rooms, hot springs, meals, and staff hospitality. Calm guest rooms feature the warmth of wood and diatomaceous earth on walls. All guest rooms are designed differently, and some have a scenic cypress bath filled with hot spring water flowing endlessly from its original source. The hot spring here was discovered in 1059. It is called Itamuro hot spring and is famous as the “medicine water of Shimotsuke (old name of the area).” It is said to warm people’s bodies from the core and alleviate fatigue and joint pain. The inn also offers esthetic treatment using essential oil (reservation needed). Please enjoy the hot spring and the treatment to relax and slowly unwind from the long day of your trip. For dinner, the inn serves a Japanese multi-course meal designed based on one of its guiding principles of “respect” for local production and consumption. The dinner menu is developed to serve you a healthy meal prepared with wild plants, vegetables harvested from nearby areas, and seasonal ingredients. Please savor the out-of-the-ordinary time of healing and relaxation produced by Onsen Ryokan Yamaki. 【About the hot spring】 Water color: clear Spring water type: simple alkaline spring water Efficacy: alleviates sensitivity to cold, fatigue, nerve pain, and sore muscles, improves health, and so on

"Shinonome Flower Festival" is held at Shinonome Park from late March to early April. The sight of approximately 250 cherry trees lined up along both banks of the Kurokawa River all blooming at once is spectacular.   From the Shinonome Sakura Bridge, which is located in the park and connects the east and west banks of the Kurokawa River, visitors can enjoy a magnificent view of Mt. Nantai and blooming cherry trees. the Shinonome Sakuradai on both banks of the Kurokawa River is one of the 100 most scenic spots in Tochigi.   The nearby roadside rest stops, the Mibu Exchange Center "Miraikan", the Mibu Toy Museum, and the Toy Town Bandai Museum, also hold a variety of events in conjunction with the Shinonome Flower Festival.  

Join a tour of the factory manufacturing the popular local rice cracker “Nikko Jingoro Senbei”! This traditional Senbei is named after Jingoro Hidari， an artist who made the famous wood carving of the sleeping cat at the Nikko Toshogu Shrine.

This temple served as the favored place of worship of the Utsunomiya clan for generations. It is known as a place where worshippers can pray to Fudo for safety from fire and success in business. Tagesan Fudoson's wooden statue of a seated Fudo was crafted using the technique of yosegi， a type of traditional Japanese marquetry， and is believed to date back to the late Heian Period."

This roadside station is located on the side of National Route 461 in Otawara City， Tochigi Prefecture. It is notable for the fan-shaped roofs of each of its buildings. It features a wide variety of facilities including a farmer's market where visitors can buy fresh seasonal produce， a restaurant where they can enjoy their limited issue Yoichi Bento boxes， and more. The station， which is visited by many tourists， also features the Yoichi Denshokan， a museum dedicated to the samurai warrior Nasu no Yoichi."

The new dessert launched in 2011.Looks like a crepe， but has a spongey texture. The fillings vary depending on the store you go to.  Not just seet flavors， like cream or fruit， but also soba or meat. This is a popular gourmet food available as you walk around the hot springs area."

An autumn festival in Tochigi city held biennially. Lavishly decorated in detailed carvings, festive floats carrying figurines of deities and historical heroes are paraded through the streets.   For the many tourists coming from outside the region, special rail services from Tokyo are operated on the day of the festival. You can also visit an exhibition about the festival at the “Dashi Kaikan” (float museum) at any time of the year.

Situated at the foot of the Nasu Mountains， the 1230-metre altitude marshland abounds in alpine flora. Over 200 kinds of plants can be found here. The highlight is the bright yellow daylilies known as “Nikko Kisuge” covering the entire marshland during early and mid-July. Visitors can explore the area on a 30-minute walk on the wooden footpath. (From mid-April to mid-December)

The Local History Exhibition and Reference Room displays valuable artifacts related to the history and culture of Kanuma City, including the carved floats that are the pride of Kanuma City. In the Carved Floats Exhibition Room, there are two carved floats on display which are used in the Kanuma Imamiya Shrine Festival Yatai Event. They are UNESCO Intangible Cultural Heritage and nationally designated Important Intangible Folk Cultural Property.

Find fabulous goodies in a popular fashion district that is home to famous cafes, flower shops, jewelry and accessories shops, knitting shops, leather studios, and more.

Isokawa Ryokuchi Park is a promenade built on a tree lined road along a natural riverbank， which allows visitors to get in touch with nature.The promenade is approx. 1.4km which takes about 30 minutes to walk， so even families with small children can easily enjoy the moderate length hike. There are arbors in 2 locations within the park where visitors can eat packed lunches they bring with them and have a "mini-hiking" experience."

This park located in the center of Utsunomiya City. It numerous attractions include Utsunomiya Tower， which offers a sweeping view of the city， Adventure U playground， which features a large playground and go-kart track， a zoo， and more. Some 800 cherry blossoms trees and 700 azalea bushes have been planted in the park， making it a well-known destination for flower viewing. During the flower-viewing season， the park is illuminated with paper lanterns， Utsunomiya Tower is lit up， and vendors set up festival stalls in the park."