The Nissan Motor Tochigi Plant is an integrated production factory managing the whole process of automobile manufacturing from the casting of iron and aluminium to mechanical assembly. Models produced at the factory are mainly full-size luxury cars and sports cars such as the Nissan Cima and Nissan GT-R. The factory tour includes a company overview video and a guide to the automotive assembly line.

The old mining site of Utsunomiya’s famous，Oya Stone，has now been turned into a historical museum. The exhibition features the long history of the mining since the 17th century，with many materials on display. The underground cavern，covering 20,000 sq. metres，is large enough to fit a baseball field. With a fantastic atmosphere reminding visitors of the ruins of Ancient Rome.It is used in various scenes such as movie shooting, music videos shooting, weddings, concert, etc. due to its mysterious scenery.

Situated at the foot of the Nasu Mountains， the 1230-metre altitude marshland abounds in alpine flora. Over 200 kinds of plants can be found here. The highlight is the bright yellow daylilies known as “Nikko Kisuge” covering the entire marshland during early and mid-July. Visitors can explore the area on a 30-minute walk on the wooden footpath. (From mid-April to mid-December)

With a length of 320 metres, this is the largest pier-less suspension bridge in Japan. Magnificent views of the Shiobara valley can be seen from the bridge. In autumn, the bridge commands enchanting views of the foliage reflected on the lake. Officially listed as a “Sacred Place for Lovers”, this is a romantic location perfect for marriage proposals.

An outlet shopping centre showcasing fashion， sports & outdoors and lifestyle brands. Food courts， cafés and restaurants are on hand for when you need a break. Expanded in the summer of 2012， the mall houses 148 stores. Situated near the IC， the free shuttle bus runs a regular service between Nasu-Shiobara station and the shopping centre. The mall turns magical with the festive lights and decorations during the winter.

Jorakuji Temple was founded in the first year of Kenkyū (1190) as the family temple of the famed physician Nakano Tomoyuki. When Nakano Tomoyuki investigated the illness of his daughter, it marked the first time acupuncture therapy was introduced to Japan. Later, he was summoned to the imperial court to treat Emperor Go-Toba’s illness and was given the title “Rokujihōgen.” As his medical skills became widely known throughout the country, it is said that even the Thunder God himself once visited the temple for acupuncture treatment, making Jorakuji especially famous as a temple connected to the deity. Because of this tradition, the temple grounds are affectionately called “Rokujison-sama.” It is also known for the beautiful red spider lilies that bloom in abundance around the precincts. Every year on February 11, a grand festival is held, attracting many worshippers and visitors, creating a lively atmosphere.

Farm Stay Iri (Hachinosu) is a quiet, two-story Western style accommodation built 20 years ago in a farm village with an extensive view of the countryside. The owner has renovated a 55-year-old storage shed into a fermentation research laboratory “Fer-Lab.” Only one reservation is accepted at a time and guests will not see any other guests during their stay. Guests and the owner cook meals together using home-grown rice and seasonal vegetables with no commercial spices. If requested, vegan meals and gluten-free meals can be made. You can also experience vegetable harvesting. The accommodation offers a long-stay plan in which you can experience a program featuring the full process of making fermented foods such as shio koji (fermented seasoning).

The Ryumon Folk Crafts Museum is located near the Ryumon Falls, and the observation deck attached to the museum is the best place to see the magnificent view of the falls. In addition to displaying dragons, the museum also features animations of local folk tales and legends, and sells souvenirs from Nasukarasuyama City.   On the way to Ryumon Falls from the Ryumon Folk Crafts Museum, there is an excellent hiking trail, so you can follow it all the way to the bottom of the waterfall and experience the rapid flow of the waterfall from a close distance. The most famous feature of Ryumon Falls is the spectacle of the tram passing over the falls, and with the changes in the natural scenery during the four seasons, the composition of the tram and the waterfalls has become a famous location for photographers and railroad fans. The museum shares the estimated time when the train passes over the waterfall, so please come and take some rare and beautiful photos! ＊Please remember to stay safe when taking photos.  

Hachimangu Shrine and the Samurai's Origin Nakamura Hachimangu Shrine is one of the eight shrines enshrining the god Hachiman in the Northern Kanto region. It is said that the Hachiman is is the guardian deity of the Minamoto clan warriors, so a legendary samurai called Minamoto no Yoshiie, the common ancestor of the shoguns of Minamoto no Yoritomo and Ashikaga Takauji, came here to pray for his victory.   After the establishment of the Kamakura Shogunate by Yoritomo, he attacked the Fujiwara clan of Oshu, which was then in northeastern Japan. Nakamura Munemura, the lord of the Nakamura County, fallowed Yoritomo's army, was rewarded to be the lord of the Date County of Oshu. Munemura has been seen as the ancestor of Date Masamune. The birth of Yabusame ceremony In 1736, Date Yoshimura, the 5th Daimyo of  Sendai Domain, just ended his "Sankin-kotai (alternate attendance)" and prepared to go back to his domin. Before he arrived in Sendai, Yoshimura came here and donated his horse to the god. In order to commemorate this event, the Yabusame Ceremony is held every year at the Annual Grand Festival.   Archers dress in samurai's hunting attire and ride on horseback, then shot at the target on the left on their horses. The whole ceremony is accompained by the thumping sound of taiko, which makes the ceremony very energetic.

Isoyama Shrine in Kanuma City is a historic shrine that received a Goshuin (red seal) from the Tokugawa Shogunate, and is now known as one of the best known hydrangea viewing spots in the northern Kanto region.   The shrine is also known as one of the best places for viewing hydrangeas in the northern Kanto region. The 2,500 hydrangeas of 28 varieties planted along the approach to the shrine and around the shrine pavilions are in full bloom, creating a wonderful contrast with the green of the cedar trees. During the festival, from 6:00 p.m. to 8:00 p.m., lanterns are lit, and the hydrangeas reflected in the pale light create an ethereal atmosphere.   A "Chinoawa" or "ring of thatch," which is said to bring good health to those who pass through it, will also be set up.

Nasuben is a locally produced and locally consumed lunch set that condenses the good tastes of Nasu Kogen. In reference to the legend of the nine-tailed fox， a well-known story in Nasu， the lunch comprises nine ingredients served in nine separate dishes on a tray specially made from Nasu cedar. Featuring different cuisine at every store. In 2014 “Nasuben” won the grand prize for local production and consumption of Tochigi Prefecture. You can try the famous lunch plate for 1500 Yen at Nasu."

There is a strange festival which conveys faith in the dragon god called ""Mamada-no Jaga Maita (popularly known as the ""Snake Demon Festival"" that is designated as a national important intangible folk culture asset in Mamada. This event is held before the rice planting to pray to the gods and Buddha for moderate winds, as well as a bumper harvest and the elimination of plagues.   ""Jaga Maita, Jaga Maita, Jaga Maita of April 8!"" These yells echo around the town on the day of the event. This event features 15-meter dragon-head and snake-body animals decorated with fern leaves on the snake body made from bamboo and straw also paraded around the town.   The seven snakes of each district first gather at Mamada Hachimangu Shrine. The snake gathering and purification rites ceremony then takes place. After that, the water of Benten Pond is drunk to the heart's content of the participants before they go around the town again.   This festival was once held on April 8 in Japan's old calendar. However, because the bearers of the event are children of junior high school age and younger, it is now held on May 5 (Children's Day) when the schools are closed.

Why not rent an old-fashioned kimono and stroll around the World Heritage sites of Nikko? Dressing in the kimono takes approx. 10 min. and costs 3,800 yen (tax incl.) for one day. Savor an ambience that is extraordinary.

In 1985， Shojinzawa Spring Water was selected as one of “the 100 most exquisite and well-conserved water sources in Japan” by the Ministry of Environment. The spring is located on a hillside of Mount Takahara， surrounded by hundred-year-old primeval forests. The crystal clear water springs out at more than 10 locations and is around 11 degrees in temperature throughout the year， never freezing or running dry even in winter.

A leisure facility covers 300，000 square metres surrounded by abundant nature around a lake. The interactive farm especially delight children through the experiences such as feeding lovely animals， riding horses and milking cows by hands. Other popular attractions are pleasure boats viewing Nasu mountain ranges and park itself from the lake， the Swiss railway running alongside the lake and the nation’s longest “Zip Line” where you zip along a wire over the lake. Refresh yourself with ice creams and daily products made with Jersey milk for a break!

Discovered more than 300 years ago， these venerable Onsen were open only to monks and daimyo samurai visiting Nikko at that time. Since opening to the public in late 19th century， the hot springs have had many visitors and developed into a great spa resort. The hot spring water is smooth and gentle on the skin with a light alkalinity， and is thought to help nerve pain and stiff shoulders， relieve tiredness and promote good health. There srounded many theme parks or sightseeing spots， and good place for the base to go sightseeing in Nikko.

Pete-Dye Golf Club is a masterpiece 18-hole course designed on the land of Nikko by the genius Pete Dye. It is named after the golf course architect Pete Dye. The course is flat but long and tough, and is one of the best championship courses in Tochigi Prefecture. The course will make you play seriously and let you find your true skill level. The course also features an authentic and classy clubhouse.

Clover Steak House is a restaurant offering dishes prepared with hand-picked ingredients. Standing on a hill, it also boasts a splendid view. Clover Steak House was started in 1990 by four people who believe in the power of delicious meals to make everyone happy. Using French culinary techniques as the base, dishes that customers find truly delicious are prepared through creative ideas and ingredients. The restaurant has a cooking competition which all members enter, and the winner’s meal is featured in the monthly lunch menu.